Sanity specialist or generalist - which should you hire?
The honest answer is: it depends on the half-life of your Sanity surface area. If your roadmap leans heavily on custom studios with bespoke desk structure and inputs and you expect to keep investing in GROQ over the next 18-24 months, a specialist will out-deliver a generalist on day-30 throughput and incident response.
If your team is smaller than ten engineers, or Sanity is one of three or four core technologies, hire a strong generalist who has shipped Sanity in anger at least twice. The cross-stack pattern recognition will pay for itself the first time you need to integrate Portable Text with another part of the system.
On Haystack we surface both - filtered by whether the candidate self-identifies as a Sanity specialist and verified against their last two roles. Expect to pay around £65k–£90k for a mid-level UK hire, scaling toward £90k–£130k for senior.








