One of the key considerations when we started the discussions with Haystack is that the organisation was based in the North East, and that we were a new company in the region. We're not a consumer brand, and unfortunately for us, a hotel brand has also renamed itself as Leonardo in the last 12 months, so brand awareness is really, really important to us. I think having the network that Haystack has was important to start with, even just to make people familiar with us. Having our brand page on the platform is really important, but I think the event that we hosted jointly in November, was a real big success from our perspective. We had over 100 people attend the event and we've actually made at least one hire off the back of it. However, the event wasn't particularly about trying to hire as many people as possible, it was about making people aware of who Leonardo is, the fact we've got that new office in the North East, and the fact that we want to be a part of the local community, both from a social perspective, but also from a tech community perspective. That event, from our perspective, was really successful and we're keen to do another one, whether that be in the North East or whether we look at some of our other locations around the UK. We're definitely keen to work with Haystack to try and do something similar again.
We've held similar events before, but we probably didn't think of it entirely from a tech perspective. Having Haystacks knowledge and expertise about what a tech event looks like was really useful for us, as we were able to balance the information about Leonardo with what's going to attract people. Working with Haystack really helped us to get that right balance of attracting people, and giving us the opportunity to share what we do.