Gatsby specialist or generalist - which should you hire?
The honest answer is: it depends on the half-life of your Gatsby surface area. If your roadmap leans heavily on marketing and docs sites with image and seo pipelines and you expect to keep investing in React over the next 18-24 months, a specialist will out-deliver a generalist on day-30 throughput and incident response.
If your team is smaller than ten engineers, or Gatsby is one of three or four core technologies, hire a strong generalist who has shipped Gatsby in anger at least twice. The cross-stack pattern recognition will pay for itself the first time you need to integrate GraphQL with another part of the system.
On Haystack we surface both - filtered by whether the candidate self-identifies as a Gatsby specialist and verified against their last two roles. Expect to pay around £55k–£80k for a mid-level UK hire, scaling toward £80k–£115k for senior.








