dbt specialist or generalist - which should you hire?
The honest answer is: it depends on the half-life of your dbt surface area. If your roadmap leans heavily on layered dbt projects with staging, intermediate and mart models and you expect to keep investing in SQL over the next 18-24 months, a specialist will out-deliver a generalist on day-30 throughput and incident response.
If your team is smaller than ten engineers, or dbt is one of three or four core technologies, hire a strong generalist who has shipped dbt in anger at least twice. The cross-stack pattern recognition will pay for itself the first time you need to integrate Jinja with another part of the system.
On Haystack we surface both - filtered by whether the candidate self-identifies as a dbt specialist and verified against their last two roles. Expect to pay around £70k–£90k for a mid-level UK hire, scaling toward £95k–£135k for senior.








