Business Analyst, Content & Omnichannel

Job Title: Business Analyst, Content & Omnichannel
Location: South San Francisco CA 94080
Duration: 12 Months with Possible ext. or FTE
THE OPPORTUNITY:
The Business Analyst, Content & Omnichannel operates across the organization to elicit, analyze, and validate business requirements for enterprise-grade content management, omnichannel campaign execution, and digital customer engagement capabilities. Supporting the digital media platform, this role bridges commercial brand teams, Medical Affairs, agency partners, content and digital operations, and technical product teams to streamline content intake, creation, review, approval, and activation.
You will partner closely with Business Product Managers (BPMs), Activation Leads, and IT engineers to independently lead business analysis for assigned workstreams, translate stakeholder needs into functional specifications and future-state processes, and support BPM-led backlog prioritization across the Enterprise Content and Omnichannel Suites.

• Workfront & Process Implementation: Lead intake and workflow design, requirements translation, and functional validation for Adobe Workfront implementations or major enhancements.
• Medical Content Governance & UAT: Lead medical content process and governance design, review and approval requirements, business UAT, and adoption readiness.

KEY RESPONSIBILITIES:
Requirements Elicitation & Process Analysis

• Elicit, analyze, specify, and validate stakeholder business needs across marketing, medical, and channel execution teams using workshops, use cases, and process flows.
• Translate end-to-end campaign and content supply chain workflows (e.g., Workfront, DAM, ACM/AJO) into functional requirements, business rules.
• Lead current-state assessments and future-state process design, rationalizing intake briefs and request forms and identifying opportunities for automation, standardization, and workflow simplification.
• Define content operating models, roles, handoffs, governance, workflow templates, and standard operating procedures (SOPs) for commercial and medical content operations; translate these into Adobe Workfront requirements with technical teams.
• Facilitate stakeholder workshops, solution demonstrations, and backlog refinement to validate requirements and resolve process decisions; coordinate dependencies across business, technology, and vendor teams.

Solution Validation & Delivery:

• Partner with IT and RDT technical teams to verify that technical specs and user stories meet business acceptance criteria.
• Maintain product backlogs and sprint data in Jira, tracing business requirements through user stories, acceptance criteria, testing, and release outcomes.
• Lead business User Acceptance Testing (UAT) planning and execution for assigned workstreams, including test scenarios, business tester coordination, defect triage with IT/RDT, and validation against acceptance criteria; coordinate business sign-off and release readiness.
• Define and track operational KPIs such as intake-to-approval cycle time, rework, and adoption, using post-launch feedback to prioritize process and product improvements with BPMs.
• Develop training materials and support business readiness, deployment, and post-launch adoption with Activation Leads; capture feedback from commercial, medical, and content operations teams.

Data & Analytics Integration:

• Leverage data and analytics insights to evaluate campaign operational data, data flows, and metadata integrity.
• Understand data schemas and pipelines linking content execution tools to downstream reporting environments.
• Support measurement frameworks that connect digital engagement and channel execution with commercial outcomes.
• Collaborate with analytics partners to track and report on product KPI adoption.

Domain Focus Areas:

• Support requirements and workflow analysis across key Digital Experience capabilities.
• Content Creation & Management: Authoring, DAM, modular content, content factory operating models, and commercial and medical review and approval workflows. Partner with review and compliance stakeholders to define risk-based routing, business rules, and governance requirements.
• Omnichannel Orchestration & Channels and workflows: Email, web/mobile, SMS, paid media, and automated journey orchestration (e.g., ACM/AJO).
• Workflow Automation: Adobe Workfront intake, request forms, workflow templates, approvals, and process integrations across commercial, medical, content operations, and agency partners.

REQUIREMENTS:

• Bachelor's degree in business, computer science, information systems, or a related field.
• 3+ years of experience as a Business Analyst, Product Operations Analyst, Systems Analyst, or functional consultant, including delivery of enterprise content or workflow transformation in life sciences or healthcare.
• Demonstrated ability to independently lead requirements discovery and future-state process design with marketing and medical users, write functional specifications and carry an assigned workstream through UAT and deployment.
• Platform and delivery experience: Hands-on functional experience translating business processes into enterprise workflow requirements, validating configured solutions, and supporting UAT and deployment; experience with Jira or comparable backlog and defect-tracking tools.
• Role-specific experience: For the Workfront & Process Implementation role, direct Adobe Workfront implementation or major enhancement experience is preferred, including intake, request forms, workflow templates, and approvals. For the Medical Content Governance & UAT role, demonstrated medical content operations, review and approval governance, and UAT leadership experience is preferred; Adobe Workfront experience is preferred, with related enterprise workflow or content review platform experience considered.
• Related platform experience (preferred): Experience with DAM platforms such as Adobe Experience Manager (AEM Assets), or with Adobe Experience Platform, Adobe Journey Optimizer/Adobe Campaign, Salesforce Marketing Cloud, Salesforce Data Cloud, or comparable platforms. Relevant expertise includes content metadata and governance, cross-platform workflow handoffs, audience segmentation, or journey orchestration. Candidates should demonstrate depth relevant to their role; experience across every listed platform is not required.
• Strong analytical, creative problem-solving, facilitation, and cross-functional stakeholder management skills, with demonstrated ability to align business, technology, and vendor teams on requirements, dependencies, and decisions.

AI Disclosure: This recruitment process will not use automated or AI-enabled tools to assist with application screening and scheduling. All hiring decisions are made by qualified human reviewers.