Adobe Personalization & Experience Platform Specialist - Minneapolis, MN (Hybrid)

Job Title : Adobe Personalization & Experience Platform Specialist
Location : Minneapolis, MN (Hybrid)
 

Description:

• 5+ years of hands-on experience with Adobe Experience Cloud.

Deep expertise in:

• Adobe Target & Personalization
• Adobe Experience Platform (AEP)
• Customer Journey Analytics (CJA)
• Adobe Launch / Data Collection
• Adobe Web SDK

• Strong understanding of customer journey analytics, experimentation, audience management, and profile-based personalization.
• Experience designing and launching new personalization initiatives from concept through implementation and measurement.
• Strong analytical, problem-solving, and innovation mindset.
• Knowledge of JavaScript, digital analytics, and customer data platforms.
• We are looking for a highly skilled Adobe Experience Cloud professional with deep expertise in Adobe Target, Personalization, Adobe Experience Platform (AEP), Customer Journey Analytics (CJA), Adobe Launch, and Web SDK.

Responsibilities:

• Lead personalization and experimentation initiatives using Adobe Target, including A/B testing, rule-based personalization (Experience Targeting), AI-driven personalization (Auto-Target), and recommendation strategies.
• Develop, launch, and optimize innovative personalization use cases that drive engagement, conversion, and business outcomes.
• Architect and implement solutions using AEP, Real-Time Customer Profile, audiences, and identity services.
• Design and support Web SDK and Launch implementations to enable data collection and activation.
• Leverage CJA insights to identify journey friction points and personalization opportunities.
• Partner with business, marketing, product, and analytics teams to translate customer insights into actionable experiences.
• Troubleshoot complex Adobe Experience Cloud implementation and data issues.