Consumer Growth & Strategy Product Manager

RESPONSIBILITIES

Kforce's client in Saint Louis, MO is looking for a Consumer Growth & Strategy Product Manager to own the technology, systems, and experiences that drive user acquisition, conversion, and onboarding from initial engagement through activation.

Responsibilities

• Own the strategy and roadmap for user acquisition, conversion, enrollment, and activation
• Translate growth targets into prioritized product and technology initiatives
• Own and optimize the end-to-end acquisition funnel, including metrics, analytics, experimentation, and conversion
• Lead cross-functional initiatives across marketing, sales, operations, data, product, and engineering
• Partner with marketing on campaigns, channels, messaging, lead generation, and lead-to-conversion strategy
• Translate operational insights into product, process, automation, and tooling improvements
• Define product requirements, user stories, and acceptance criteria and partner with engineering through delivery
• Own HubSpot strategy, including lifecycle stages, pipelines, workflows, automation, and reporting
• Optimize technology supporting inbound and outbound user engagement, including call operations and AI-assisted tooling
• Own web, landing page, and form experiences, ensuring accurate attribution and integration with appropriate pipelines
• Ensure reliable data flows across marketing, CRM, engagement, and platform systems
• Own and optimize onboarding from conversion through activation and engagement
• Reduce friction, drop-off, and time-to-activation throughout the user journey
• Own funnel analytics, including conversion rates, channel and cohort performance, and acquisition metrics
• Build reporting and dashboards to measure acquisition and funnel performance
• Run continuous experiments, measure results, iterate quickly, and scale successful approaches
• Use quantitative data and qualitative user feedback to identify opportunities and improve business outcomes

REQUIREMENTS:

• BS/BA degree or higher
• 3+ years of Product Management or equivalent experience, ideally focused on growth, acquisition, conversion, or funnel optimization
• 1+ year of experience owning customer/user acquisition and conversion for a commercially facing product
• Hands-on experience with HubSpot or a similar CRM/marketing automation platform such as ActiveCampaign
• Experience owning an end-to-end funnel, including metrics, experimentation, performance analysis, and conversion optimization
• Experience leading cross-functional teams and driving outcomes through influence
• Experience translating user needs and business goals into shipped product features and experiences
• Experience with CRM workflows, pipelines, automation, lifecycle stages, and reporting
• Experience with outbound, contact center, or sales engagement technology is a plus
• Experience with onboarding experiences, self-service flows, or referral programs is a plus
• Experience with AI-enabled products, personalization, or data-driven user experiences is a plus
• Strong analytical skills, including funnel metrics, cohort analysis, and experiment design
• Strong product judgment and a user-centered, experiment-driven mindset
• Comfortable using analytics and BI tools to make data-driven decisions
• Excellent written and verbal communication skills
• Collaborative, organized, adaptable, execution-focused, and comfortable working in a fast-paced, ambiguous environment

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.
We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law. This job is not eligible for bonuses, incentives or commissions. Kforce is an Equal Opportunity/Affirmative Action Employer.

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