Associate Director, Patient Support Experience & Engagement Lead - US Marketing Immunology

Associate Director role leading patient support program strategy and experience design for Merck's Immunology portfolio in the US market. Responsible for end-to-end content, messaging, branding, and healthcare provider portal oversight, working across cross-functional teams to ensure consistent, compliant patient and provider engagement.

Responsibilities
Own end-to-end PSP content strategy, messaging, branding across patient and provider touchpoints for Immunology portfolio
Lead development and evolution of PSP materials including branding, messaging, digital content, and approved communications
Partner with cross-functional teams including Legal, Medical, Compliance, and agencies on content strategy and approval
Drive healthcare provider portal strategy including scope, design requirements, and feature prioritization aligned with PSP goals
Support field readiness and launch activities; use feedback and performance data to recommend ongoing enhancements
Requirements
Bachelor's degree or equivalent; MBA, MPH, PharmD, or relevant advanced degree preferred
7+ years pharmaceutical, biotechnology, or healthcare industry experience in marketing or patient support
Experience with patient support programs, content development, digital experience, or omnichannel marketing
Demonstrated ability to translate patient and operational insights into strategic requirements
Strong cross-functional leadership and stakeholder management in matrixed environments
Strategic thinking balancing patient experience, business objectives, compliance, and operational feasibility
High integrity, resilience, adaptability, and growth mindset