Sales Development Representative

Job Description
Job Description
Company Description
Appcast is the global leader in programmatic recruitment advertising technology and services. With advanced technology, unmatched market data and a team of the industry’s best recruitment marketers, Appcast’s technology and services manage job advertising annually for enterprise clients across industries. Headquartered in Lebanon, N.H. with offices in the U.S., Canada and Europe. Appcast is part of the Stepstone group, a leading digital recruitment platform that connects companies with the right talent and helps people find the right job.

Job Description
At Appcast, we help employers improve how they attract and hire talent through data-driven recruitment advertising solutions. The Sales Development Representative (SDR) drives early-stage pipeline growth by engaging prospects in consultative conversations, identifying hiring needs, and generating qualified opportunities through strategic outreach. Working closely with Account Executives, the SDR builds a strong pipeline and ensures smooth handoff for successful sales outcomes.

• Candidates for this role will be required to be in our Newton, MA office 3 days a week.

Job Responsibilities

Engage and qualify prospective customers through strategic outbound prospecting (calls, email, social), building trust and delivering value-based conversations. Conduct discovery to understand customer needs, challenges, and goals, and position Appcast’s solutions effectively. Generate and manage a pipeline of qualified leads, ensuring accurate tracking and strong alignment with ideal customer profiles. Partner closely with Account Executives and Marketing to drive effective outreach, ensure high-quality meetings, and support smooth opportunity handoff.

Meet or exceed prospecting and pipeline development targets through consistent, high-quality outreach
Embrace and effectively utilize emerging technologies, including AI-powered tools, to enhance prospecting, research, outreach, and operational efficiency
Qualifications
Deep discovery and consultative selling mindset
Strong business acumen and curiosity
Ability to qualify and prioritize high-quality opportunities
Excellent verbal and written communication skills
Strong relationship-building skills
Strategic, research-driven prospecting approach
Strong collaboration with sales partners
CRM discipline and comfort with sales tools
Demonstrated resilience in winning new accounts in complex environments
Continuous improvement mindset
Competitive drive
Education and Experience
Bachelor’s degree in Business, Marketing, Communications, or a related field or equivalent practical experience
1+ years of experience in a sales development, business development, customer-facing, or consultative role is preferred
Experience conducting discovery, needs assessment, or problem-solving conversations
Proven track record of high achievement in sales development preferred
Travel Requirements
Occasional travel may be required.

Supervisory Responsibilities
This position has no supervisory responsibilities. The base salary range for this role is
$45,000 - $65,000 per year. This position is also eligible for commission under Appcast's sales incentive plan. The expected total target compensation (base salary plus target commission earnings) ranges from
$68,000 - $102,000 annually
. Individual earnings may vary based on performance and attainment of sales objectives
Additional Information
We’re the best at what we do. We’re the global leader in programmatic recruitment advertising.

With advanced technology, unmatched market data and a team of the industry’s best recruitment marketers. We have an amazing culture driven by great people. Headquartered in Lebanon, N.H. with offices in the U.S., Canada and Europe, Appcast is part of the Stepstone group. To better understand our company culture, read Our Story and check out Working at Appcast on our website. We take care of our employees. We're dedicated to creating an inviting environment where individuals from diverse backgrounds can thrive and develop.

We believe in providing competitive compensation and comprehensive benefits, ensuring our team can support their loved ones and one another. We enjoy fostering a sense of community through dedicated employee networks, fun gatherings, delicious food, and even welcoming furry friends into our workspace. We live our values each day including volunteering and giving back to our communities. All your information will be kept confidential according to EEO guidelines.

Appcast is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This employer participates in E-Verify.

The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee's Form I-9 to confirm work authorization. E-Verify® is a registered trademark of the U.S. Department of Homeland Security. This employer does not use E-Verify to pre-screen job applicants and will not discriminate based on national origin, citizenship, or immigration status.