Head of Marketing - Directeur Marketing H/F

Job Description
Director of Growth Marketing
Wilshire Law Firm is a distinguished, award-winning legal practice with over 18 years of experience, specializing in Personal Injury, Employee Rights, and Consumer Class Action lawsuits. We are seeking a Director of Growth to lead and scale high-intent acquisition across Google and Microsoft Ads, driving efficient, measurable growth in leads and retained cases. This role owns CPL, cost-per-case, and overall marketing ROI.

This is a hands-on leadership role for someone who understands auction dynamics, values clean data, and is focused on driving results. Build, manage, andoptimizeGoogle Ads campaigns across Search, Performance Max, YouTube, and Display with a focus on lead volume, lead quality, CPL, and cost-per-case performance. Structure campaigns with disciplined account architecture, keyword strategy, audience layering, bidding logic, and negative management. Execute structured testing roadmaps across ad copy, bidding strategies, landing pages, and targeting to drive measurable efficiency gains.

Monitor daily pacing, budget delivery, and performance volatility, proactivelyidentifyingand resolving inefficiencies. Ensureaccuratetracking and attribution across GA4, GTM, call tracking platforms, and CRM integrations. Troubleshoot lead flow issues, pixel discrepancies, tagging errors, and routing problems in partnership with analytics and intake teams. Analyze full-funnel performance fromclick call qualified retainedcase and provide actionable optimization recommendations.

Collaborate with creative teams to guide messaging, offers, and asset requests based on performance data and search intent.
8+ years of hands-on Google Ads experience in a lead generation or high-intent acquisition environment.
~ Strong command of Search, Performance Max, YouTube, Display, and automated bidding strategies (tCPA,tROAS, value-based bidding).
~ Experience managing meaningful monthly budgets with clear ROI accountability.
~ Proficiencyin GA4, Google Tag Manager, and troubleshooting attribution or tracking discrepancies.
~ Paid time off and paid holidays
~ Employee referral bonus programs
~ Firm-paid Medical HMO with affordable upgrades
~ Firm-paid Life and AD&D insurance
~ Low-cost Dental and Vision plans
~FSA (Flexible Spending Account)
~ EAP (Employee Assistance Program)
~ Wilshire Law Firm celebrates being an equal employment opportunity provider to all people in accordance with all applicable laws.

We are committed to providing reasonable accommodations to assist individuals with disabilities during the application process and to facilitate their performance of essential job functions throughout their employment. Join Wilshire Law Firm