Director, Omnichannel HCP Marketing

Abbott seeks a Director of Omnichannel HCP Marketing to lead healthcare professional engagement strategy for the Libre diabetes portfolio. The role involves developing integrated omnichannel campaigns across paid media, CRM, web, and digital channels while managing organizational transformation and team development.

Responsibilities
Develop and execute integrated HCP omnichannel strategy across paid, owned, and earned channels
Lead HCP paid media strategy, planning, optimization, and investment allocation decisions
Own HCP CRM strategy, segmentation, journey design, personalization, and lifecycle programs
Lead vision and roadmap for HCP web properties, portals, and digital experiences
Build and develop high-performing omnichannel marketing team with modern capabilities and governance
Requirements
Bachelor's degree in Marketing, Business, or related field
12+ years marketing experience with progressive leadership responsibility
Deep expertise in omnichannel marketing, CRM, digital engagement, and customer journey strategy
Proven success leading digital transformation and commercial growth initiatives
Experience managing significant media investments and engagement programs
Strong analytical, strategic, and cross-functional leadership capabilities
Demonstrated ability to build high-performing teams and drive organizational change