Marketing Specialist

Kforce has a client in Minneapolis, MN that is seeking a Marketing Specialist.

Summary

The Marketing Specialist is responsible for creating visually compelling, strategically structured, and highly effective sales enablement materials that communicate complex information clearly and persuasively. This role supports our business development efforts through the development and design of external client-facing presentations, finalist presentations, sell sheets, brochures, microapps, and other sales enablement assets.

A critical component of this role is informational design: transforming complex concepts, data, product capabilities, and value propositions into intuitive, engaging visual experiences that resonate with clients and prospects. The Designer ensures all deliverables align with brand standards while meeting the needs of diverse business lines and sales teams. This role also supports the maintenance and administration of content within our sales enablement platform (Seismic) and maintains up to date compliance approvals.

The position is highly collaborative, partnering closely with marketing, sales, product, and other business stakeholders.

Degree in Graphic Design, Visual Communications, Informational Design, Marketing, a related field, or equivalent professional experience
3+ years of experience in presentation design, informational design, graphic design, or a comparable role, preferably within financial services or another regulated industry
Demonstrated expertise creating external sales presentations, finalist presentations, sell sheets, brochures, and other client-facing collateral
Strong understanding of information design, visual storytelling, and data visualization principles
Advanced proficiency in PowerPoint, Excel, and Adobe Creative Suite, or related design tools
Familiarity with sales enablement and content management platforms, preferably Seismic
Excellent organizational, analytical, and project management skills
Strong written and verbal communication skills with the ability to collaborate effectively across teams
Proven ability to learn new concepts, tools, and systems quickly and independently
Ability to manage multiple priorities while maintaining attention to detail and high-quality standards
Capable of working both independently and collaboratively in a fast-paced environment