Assoc Director, Marketing Sciences

Gilead Sciences seeks an Associate Director of Marketing Sciences to lead analytics strategy for pharmaceutical marketing campaigns. This role involves designing measurement frameworks, implementing marketing mix modeling and attribution analysis, and providing data-driven insights to optimize media performance and ROI across digital and traditional channels.

Responsibilities
Design and implement marketing mix modeling strategies to measure effectiveness across channels and optimize budget allocation
Define campaign objectives, KPIs, and develop comprehensive performance metrics and reporting frameworks
Drive adoption of multi-touch attribution frameworks to accurately measure customer journey touchpoints
Develop test-and-learn strategies, analyze results, and present actionable insights to stakeholders
Manage relationships with media agencies and third-party measurement partners for accurate data capture
Requirements
10+ years experience with bachelor's degree, or 8+ years with master's degree or MBA
Strong background in marketing analytics, marketing mix modeling, and multi-touch attribution
Expertise in A/B testing, digital analytics, and media performance measurement
Knowledge of MarTech platforms, data management, and digital identity solutions
Proficiency in statistical analysis, hypothesis testing, and experimentation design
Strong data visualization, presentation, and cross-functional collaboration skills