Marketing Manager

Job Description
Job Description
Patient Care Liaison (In-Market Leadership Role)
Sweetwater Care | Skilled Nursing & Post-Acute Services
Lead the Market. Build the Team. Drive the Results. Park Place Transitional Care is seeking a
Patient Care Liaison who doesn’t lead from a desk you lead from the field. This role is for a proven performer who knows how to drive census, build referral pipelines, and elevate teams
. You’ll be responsible for both your own market production and coaching Patient Care Liaisons to perform at a higher level.

If you’re currently a top-performing liaison ready for the next step or a regional leader who misses being in the action this is your role.

Annual salary ranges from $80,000 - $95,000 a year with a healthy incentive plan
What You’ll Own
Drive census growth and market expansion
Maintain a personal presence in the field building and managing key referral relationships
Lead from the front by producing results, not just reviewing them
Coach and mentor Patient Care Liaisons to improve conversion, responsiveness, and strategy
Create accountability around referral management, follow-up, and outcomes
Identify market gaps and deploy targeted growth strategies that win
This Is NOT a Desk Job
You will be in hospitals, meeting with case managers, and owning relationships
You will be actively driving business
, not just directing it
You will be expected to move fast, solve problems, and remove barriers
What Makes This Role Different
Player-Coach model you lead AND produce
Real authority to influence strategy, performance, and market direction
A company that values execution over meetings
Opportunity to shape and grow a high-performing regional team

What You Bring
2+ years in healthcare business development, hospital liaison, or post-acute sales
Proven success in driving referrals, admissions, and market growth
Experience coaching or mentoring others
(formal or informal)
Strong understanding of skilled nursing, payors, and hospital dynamics
High accountability, urgency, and a results-first mindset
What Success Looks Like
Measurable census growth across your region
Strong, consistent referral pipelines and conversion performance
A team of liaisons who are engaged, coached, and outperforming expectations
Being recognized in the market as a go-to partner and leader
Ready to Step into Real Leadership?

If you want to lead, produce, and build something meaningful not just manage reports this is your opportunity. Apply today and help shape the future of post-acute growth with Sweetwater Care.