Head of Sales & Marketing

As Market Manager, you will lead Bacardi’s on-premise execution, relationships and growth across Massachusetts, with a primary focus on Boston. You will manage approximately 25 influential on-premise accounts, deliver sales targets and KPIs, and develop customer strategies and business plans. You will also provide day-to-day market leadership to distributor-based Brand Development Managers and Bacardi Brand Ambassadors while collaborating across the sales and marketing organization.

You are an inspiring leader and owner of your market putting the customer and consumer at the heart of everything you do in order to achieve sales goals and objectives leaving a long-lasting impact. You are an important day-to-day face of Bacardi towards the distributors, customers, and agency partners (ambassadors or event staff) in your dedicated territory and will act as the key contact for those customers, driving new business and maintaining sustainable long-lasting relationships.

Provide day-to-day leadership, coaching and market direction to four distributor-based Brand Development Managers dedicated to the Bacardi portfolio, as well as three Bacardi Brand Ambassadors. Lead regular distributor and market team meetings by developing agendas, reviewing performance, discussing programming and promotional plans, and aligning partners on goals, objectives and execution priorities.

Collaborate cross-functionally, using Bacardi resources and distributor partnerships to maximize performance, increase volume and build long-lasting business opportunities across the market and account universe. Collaborate with and influence distributor territory managers and sales consultants to execute local market priorities and plans. Develop and strengthen relationships with key customer accounts, creating strategies and plans that deliver win-win outcomes through impactful presentations and evaluation of return on investment.

Manage budgets, pricing, promotional programs and investment decisions effectively, evaluating program costs and return on investment to drive profitable growth. Provide market and competitive brand updates to the commercial team to include timely and accurate communication of changing field conditions that may affect volumes as well as staffing changes at distributors and competitors. Coordinate the schedules and market activities of Brand Ambassadors and support visiting brand teams by organizing account visits, activations and other market priorities.

Serve as the leader of the Massachusetts on-premise channel. Build the local market sales execution plan with the State Manager and Regional Director, own sales targets and KPIs, and drive execution to achieve them. Engage with new and existing customers to capitalize on business opportunities. Partner with accounts and serve as a business consultant to support customer objectives. Maintain a strong and consistent presence in the trade, building relationships across Boston’s close-knit hospitality community and staying connected to customers, distributor partners and local market trends.

Manage and grow approximately 25 influential on-premise accounts located primarily in Boston while overseeing the broader Massachusetts on-premise business. Bachelor’s degree in Business or related field required
Ideally, you have at least three years of sales experience within the spirits, beverage or hospitality industry, including two or more years of on-premise experience. Previous experience in a Market Manager or comparable market leadership role is preferred.

You have an understanding of the on-premise business and the critical business factors that drive and impact customer’s business decisions. You will have opportunities to display excellent written and verbal communication skills while also being relaxed, giving presentations in front of small groups of people including executives, Bacardi Primos, vendors and customers (both internal and external) at all levels of an organization
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You are computer proficient working in MS Office Products, including Word, Excel, PowerPoint and Outlook and can use advanced computer functions, including navigating the Internet. At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.

People Agility

You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person's identity.