Sales Rep, On Premise

Breakthru Beverage Group is seeking a field-based Sales Representative to grow business on an assigned on-premise route serving bars, restaurants, and hotels. In this role, you will manage a portfolio of wine, spirits, and beer brands, executing daily sales calls, expanding distribution, and delivering flawless retail execution. You'll build strong relationships with buyers and managers, present new products and promotions, and analyze account performance to identify growth opportunities. Working closely with delivery and marketing teams, you'll ensure service excellence while upholding all regulatory and safety standards.

Responsibilities

• Grow on-premise sales for assigned route accounts including bars, restaurants, and hotels
• Execute daily sales calls, product placements, and promotional programs
• Build and maintain strong relationships with buyers, owners, and managers
• Ensure retail execution standards including visibility, merchandising, and pricing compliance
• Analyze account performance, track sales results, and identify growth opportunities
• Present product portfolios, new items, and promotions to drive distribution and volume
• Collaborate with marketing, delivery, and supply chain teams to meet customer needs
• Manage orders, inventory rotation, and resolve service or delivery issues
• Maintain accurate records, reports, and CRM data for assigned territory
• Follow company policies and all beverage alcohol regulatory and safety requirements

Required Skills

• Territory and route sales management
• B2
• B sales and negotiation
• On-premise beverage alcohol sales knowledge
• Account relationship management
• Merchandising and retail execution
• Sales forecasting and pipeline management
• Data analysis and sales reporting (Excel/CRM)
• Presentation and product pitching skills
• Order management and inventory coordination
• Regulatory compliance in beverage alcohol