Quick Overview
Job Description
VERSANT (Nasdaq: VSNT) is an industry-changing media and entertainment business and home to trusted brands that shape culture, inform audiences, and build lasting connections. It operates across four core markets: political news and opinion, business news and personal finance, golf, and sports and genre entertainment.
These markets are served through a powerful portfolio of iconic and innovative brands, including CNBC, MS NOW, USA Network, Golf Channel, Oxygen, E! , SYFY, and Versant's sports division USA Sports, along with complementary digital assets including Fandango, Rotten Tomatoes, GolfNow and GolfPass. GolfNow is seeking a Regional Sales Manager to drive new business development across assigned markets by selling GolfNow’s suite of SaaS technology, tee sheet, point of sale, handheld POS, payments, marketing, and distribution solutions.
This role is focused on proactive acquisition, pipeline creation, consultative selling, and closing new revenue opportunities with golf course and resort operators. The ideal candidate brings strong SaaS or technology sales experience, a hunter mindset, and the ability to connect GolfNow solutions to measurable business outcomes. Why This Role Matters The Regional Sales Manager plays a critical role in expanding GolfNow’s regional footprint by identifying new growth opportunities, developing qualified pipeline, and closing new golf course and resort partners.
Success in this role directly supports revenue growth, technology adoption, product penetration, tee time utilization, payment efficiency, and golfer participation. This is a remote role requiring regular travel within the assigned market to meet with prospects, clients, and internal partners. This role reports to the territory’s Regional Director of Sales. Candidates must reside in or be willing to relocate to the greater Philadelphia, Boston, Hartford, Baltimore, New York or Washington DC area.
What You’ll Do - Prospect, consult with, and close new golf course and resort partners on GolfNow’s SaaS technology, tee sheet, point of sale, handheld POS, payments, marketing, distribution, and related business solutions.
- Own proactive new business development, including outbound prospecting, discovery, solution presentation, business case development, negotiation, and closing.
- Become certified to demo and sell GolfNow’s core software products and connect those solutions to prospect needs and measurable business outcomes.
- Build and manage a disciplined sales pipeline by identifying qualified opportunities, advancing deals, maintaining accurate Salesforce activity, and creating clear next steps.
- Research prospects, identify decision-makers, understand current technology vendors, and develop targeted sales plans for assigned markets.
- Partner with Market Sales Managers, Client Success Managers, regional leaders, and internal teams on strategic acquisition opportunities.
- Demonstrate how GolfNow technology helps operators improve revenue, operations, payment workflows, staff productivity, golfer experience, and long-term business performance.
- Prepare for in-market travel by securing meetings, developing clear market plans, preparing sales materials, and aligning internal partners.
- Execute timely follow-up after meetings, including recap emails, Salesforce updates, next steps, and continued deal momentum.
- Become a trusted expert in the local golf economy by developing knowledge of golf courses, operators, ownership groups, competitive dynamics, technology providers, and market trends.
What You Bring - 5+ years of relevant sales experience, ideally in SaaS, technology, eCommerce, hospitality, sports technology, payments, point of sale, digital marketing, or another recurring revenue environment.
- Proven ability to generate new business through outbound prospecting, consultative discovery, pipeline management, solution selling, negotiation, and closing.
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