Director, Marketing- Digital Customer Experience

This director-level role leads digital customer experience strategy for Gilead's HIV prevention marketing efforts. The position involves developing a digital health roadmap, designing adherence programs, executing customer experience transformations, and translating brand strategy into integrated digital initiatives that improve patient outcomes and access.

Define and own digital health roadmap addressing patient journey friction points from access through adherence
Lead adherence program strategy, patient support pathways, and behavior-change interventions with measurable outcomes
Execute PrEP customer experience transformation including Voice of Customer programs and CX measurement frameworks
Drive annual strategic planning for HIV prevention, translating brand strategy into prioritized digital initiatives
Oversee content review and approval through internal, medical, legal, and regulatory processes
Bachelor's degree with 12+ years experience, or Master's with 10+ years, or PhD with 8+ years
Customer experience expertise including CES, CSAT, NPS metrics and journey mapping
Digital health technology background with mobile experience and business requirements writing
CRM marketing experience designing personalized patient journeys for adherence and retention
FDA regulations and US pharma marketing compliance knowledge
Strategic analytics skills to synthesize data into actionable recommendations