Marketing Technical Product Owner

Role

Marketing Technical Product Owner
Location:
Boston, MA (Onsite)
Employment Type:
Full-Time
Experience:
8 14 years
Must-Have Qualifications:
8 14 years of overall technology/product experience
5 10 years of hands-on experience managing and evolving enterprise marketing technology products and platforms
Deep understanding of
Marketing, CRM, Personalization, Digital Experience, Content, and Data platforms
Strong experience translating business needs into technical requirements, user stories, and acceptance criteria
Hands-on experience owning product roadmaps, backlogs, prioritization, and product delivery
Strong experience working within
Agile product engineering environments
Experience with quarterly planning, backlog management, product discovery, prioritization frameworks, and incremental value delivery
Strong understanding of system architecture, API integrations, cloud infrastructure, security requirements, and data models
Ability to partner with engineering, architecture, data, platform, and business teams
Experience evaluating technical trade-offs related to scalability, reliability, performance, technical debt, and platform modernization
Experience defining product success metrics and using analytics and performance data to drive product decisions
Experience with marketing enablement, distribution optimization, customer intelligence, personalization, and automation
Experience identifying and prioritizing
AI-enabled use cases for customer experience, operational efficiency, and marketing performance
Strong understanding of data governance, security, regulatory, and compliance requirements
Experience within
Asset Management, Wealth Management, Financial Services, or another regulated industry
; Asset Management strongly preferred
Excellent communication and stakeholder management skills across technical and non-technical teams

Preferred Qualifications

Certified Scrum Product Owner (CSPO)
, SAFe Product Owner/Product Manager (POPM), or equivalent experience
Experience with
SaaS applications and B2B software solutions
Experience working within a product engineering/product operating model
Experience defining product success metrics and using analytics for prioritization
Familiarity with
AI-enabled marketing technologies, DevOps, personalization platforms, and marketing automation
Knowledge of
AWS, Azure, or Google Cloud Platform
Experience with
APIs, integrations, microservices, and data platforms
Familiarity with
DevOps, CI/CD pipelines, and platform operations
Background in
CRM, ERP, marketing technology, AI/ML, or data-driven products

Key Responsibilities

Own technical product roadmaps for marketing and distribution technology products
Manage and prioritize product backlogs and requirements
Define detailed user stories and acceptance criteria
Act as the primary product representative for Agile engineering teams
Partner with architects, engineers, and platform teams on technical solutions
Prioritize technical enablers, platform modernization, and technical debt remediation
Use technology, data, and customer insights to drive strategic product decisions
Define measurable success metrics and continuously evaluate product effectiveness
Evaluate emerging technologies including
AI, automation, and advanced analytics
Partner with data and engineering teams on customer intelligence, personalization, and automation
Identify and prioritize AI-enabled marketing use cases
Ensure product decisions align with security, data governance, regulatory, and compliance requirements
Communicate emerging technology opportunities and value propositions to technology leadership