Head of Marketing Management

Gilead Sciences seeks a Director to lead hepatitis B and D virus marketing promotions.

The role involves developing HCP and patient education campaigns, creating promotional materials across personal and non-personal channels, and managing brand strategy execution in the U.Lead development of HBV HCP personal promotion strategy and executional plans
Create promotional materials including call flows and sales tools in partnership with Sales Leadership
Oversee non-personal tactical initiatives including digital, social, and print media
Define marketing KPIs and track promotional effectiveness using data-driven insights
Manage Medical-Legal-Regulatory review to ensure promotional compliance
Bachelor's degree with 12+ years pharmaceutical marketing experience
HCP promotions expertise and mature brand marketing experience
S. pharmaceutical regulatory requirements
Demonstrated ability to manage budgets and external agency relationships
Cross-functional collaboration and project management skills
Experience leveraging data insights to inform brand strategy