Associate Director, HIV Treatment DTP Marketing

Gilead Sciences seeks an Associate Director for HIV treatment direct-to-patient marketing to develop and execute patient engagement strategies in the United States. The role involves leading multichannel campaigns, managing cross-functional partnerships, and driving business impact through data-driven approaches to reach priority populations.

Responsibilities
Develop and implement patient marketing strategies and tactics for US HIV direct-to-patient efforts targeting priority populations
Define campaign objectives, KPIs, and performance metrics; establish data collection and reporting frameworks
Gather and analyze digital media campaign data to optimize performance and quality
Lead multicultural marketing workstreams and support patient marketing initiatives including media management, research, and conference planning
Partner with internal teams and external agencies to identify synergies, solve business problems, and pilot innovative engagement approaches
Requirements
Bachelor's degree with ten years' experience, or Master's degree with eight years' experience
Expertise in patient and consumer marketing fundamentals, audience segmentation, and omnichannel engagement
Proficiency with traditional and digital media channels including TV, print, SEO/SEM, and social media
Demonstrated experience managing creative and media agencies and cross-functional partner relationships
Strong knowledge of pharmaceutical regulatory requirements and marketing material compliance
Project management skills with ability to lead complex initiatives and communicate clearly to senior stakeholders
Comfortable discussing sensitive topics including sexual health, mental health, and substance use