Territory Sales Representative

Territory Sales Representative
Location: Coppell, TX (On-Site) | Territory: Out of State Territory
Travel Required

Who We Are
At Fonroche Lighting America, we are transforming the way outdoor spaces are illuminated with off-grid, solar-powered street lighting. As the industry leader in autonomous solar lighting, we provide municipalities, developers, and commercial facilities with a cost-effective, reliable, and sustainable alternative to traditional grid-connected lighting. With our U.S. headquarters in Fort Worth, TX, and regional offices nationwide, we are rapidly expanding—offering a dynamic work environment where innovation meets impact.

We operate with a strong set of core values

Humility – We listen, learn, and grow together. Dynamism – We thrive in a fast-paced, evolving industry. Risk Taking – We innovate boldly to drive meaningful change. Commitment – We stand by our mission, customers, and team. Community & Team Spirit – We achieve more when we work together.

About the Role
As a Territory Sales Representative, you will drive growth in sales, developing direct relationships with municipalities and decision-makers responsible for street, park, trail, and parking lot lighting. This is more than a sales role—you will act as a trusted advisor, market developer, and relationship builder, helping cities transition to a brighter tomorrow. Based in our Coppell, TX sales and engineering office, you will work closely with internal teams and technical staff to deliver Fonroche lighting solutions across municipalities.

If you’re a dynamic business development leader who thrives on innovation, relationship-building, and driving industry change, this is the role for you! What You’ll Do
Identify & Develop Opportunities: Build and manage a pipeline of projects, closing deals that drive regional expansion.

Market Expansion & Standardization: Lead municipal sales efforts, positioning Fonroche as the go-to solution for solar lighting adoption.

Client & Relationship Management: Serve as the primary contact for municipalities, ensuring long-term engagement and repeat business.

Go-to-Market Strategy: Explore new sales and market development strategies to accelerate growth.

Product Expertise & Presentations: Become proficient in solar lighting principles and present the technical and cost-saving benefits to clients.

CRM & Sales Reporting: Maintain accurate forecasting, reporting, and collaboration within CRM tools.

Travel & On-Site Meetings: Regularly meet with municipal leaders in person to build strong, trust-based partnerships.

What You Bring
B2B Sales Success: A proven track record in business development, consultative sales, or municipal sales.
Industry Knowledge (Preferred): Experience in public sector sales, lighting, infrastructure, or sustainable technology is a plus.

Exceptional Communication Skills: Ability to engage, present, and negotiate with government officials, partners, and contractors.

Strategic Thinking & Market Development: Ability to assess market trends and drive standardization efforts across regions.

Tech-Savvy & Organized: Proficiency in CRM tools, email, and standard business systems for reporting and forecasting.

Resilient & Goal-Oriented: A self-starter with strong listening and sales skills who thrives on achieving targets.
Ability to Travel: Regular travel is required to meet with customers and develop the region effectively.

On-Site Requirement: This role is based in our Coppell, TX office when not traveling for client meetings. Compensation & Perks
Competitive Base Salary + Strong Commissions – Your earning potential grows with your success. Great Team Culture – We foster an environment where team spirit thrives, and we celebrate wins together with regular team events. Comprehensive Benefits Package – Includes Medical, Dental, and Vision coverage. Generous PTO Policy – Because we believe in work-life balance and recharging
Career Growth – We are looking for future leaders who want to grow with us.

Impactful Work – Help cities transition to sustainable, cost-effective lighting and make a difference in communities nationwide. If you’re a driven sales professional ready to lead regional expansion efforts, build lasting relationships, and drive sustainable infrastructure innovation, we want to hear from you!