Foodservice Outside Sales Representative

Performance Food Group seeks a Foodservice Sales Representative in Madison, WI to grow revenue across independent and chain restaurants, healthcare, education, and hospitality accounts. In this field-based role, you will manage a defined territory, prospect and onboard new customers, and expand product penetration with existing accounts. You'll analyze menus, propose value-added solutions, coordinate pricing and promotions, and partner with operations and logistics to ensure accurate, on-time deliveries. PFG offers a safety-first, team-oriented, performance-driven culture with training, career advancement, and comprehensive benefits.

Responsibilities

• Manage and grow a designated foodservice sales territory in Madison, WIProspect, qualify, and close new restaurant and institutional accounts
• Grow sales volume and product mix within existing customer base
• Conduct customer visits to review menus, propose products, and present solutions
• Prepare pricing proposals, promotions, and bids in line with company strategy
• Use CRM and sales tools to track pipeline, activities, and results
• Collaborate with operations and logistics to ensure accurate, on-time deliveries
• Monitor market trends, competitor activity, and customer feedback
• Resolve customer issues promptly to maintain satisfaction and retention
• Meet or exceed sales, margin, and profitability goals set by Performance Food Group

Required Skills

• Territory management
• B2
• B sales
• Foodservice industry knowledge
• Account management
• Customer relationship management
• Negotiation
• Cold calling and prospecting
• Sales forecasting
• Microsoft Office
• CRM software