Quick Overview
Job Description
Senior Data Analyst
Job Description
We are looking for a Senior Data Analyst with strong AdTech and TV industry experience, data modeling expertise, and analytical skills. The role focuses on marketing measurement, attribution, data visualization, dashboards, and reporting for a product company that builds complex market analysis platforms for large clients, primarily in the media domain.
Location: San Francisco, CA / New York, NY / Seattle, WA / Little Rock, AR
Work Arrangement: Remote is also acceptable for the right candidate; must work in PST time zone.
Required Qualifications
- 7+ years of experience with SQL and Python.
- 10+ years of experience in analytics or data science, with expertise in measurement and attribution.
- Strong AdTech industry experience.
- Strong TV industry experience.
- Solid understanding of data modeling techniques and the ability to explain complex concepts to different audiences.
- Ability to independently perform analysis using SQL, Python, Excel, and statistical methods.
- Experience with marketing measurement analysis.
- Experience with data-driven dashboards and business intelligence (BI).
- Experience developing visualizations, dashboards, and reports.
Responsibilities
- Lead measurement initiatives and develop KPIs and learning plans aligned with customers marketing objectives.
- Develop, implement, and maintain analytics systems, tools, and frameworks for efficient customer analysis.
- Design observational analytics approaches, including multidimensional dataset analysis and experimental methods, to build scalable analysis templates and libraries.
- Work hands-on with customer data to generate insights, answer business questions, and support campaign optimization.
- Identify and communicate opportunities to improve effectiveness, efficiency, and productivity.
- Design and create compelling data visualizations.
- Collaborate with customer stakeholders to gather requirements, communicate updates and findings, and build relationships.
- Present analytical findings internally and externally, clearly communicating complex concepts to business and technical audiences.
- Design and develop insightful dashboards using various data visualization tools to support decision-making for internal and external stakeholders.
- Generate insights from clean room technologies, including LiveRamp Clean Room and emerging industry solutions such as Amazon Marketing Cloud and Google Ads Data Hub.
- Collaborate closely with Customer Success, Product, and Engineering teams.
- Help design new offerings in the analytical space.
Yashco Systems, Inc. is an Equal Opportunity Employer M/F/V/D.
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