Quick Overview
Job Description
Internet Sales Manager
We are seeking an experienced, motivated, and customer-focused Internet Sales Manager to lead our digital sales efforts and deliver an exceptional online buying experience. This individual will be responsible for managing internet leads, developing a high-performing sales process, driving appointment conversions, and working closely with the sales team to maximize showroom traffic and vehicle sales.
The ideal candidate is a strong leader with excellent communication skills, a proven track record of exceeding sales goals, and a passion for providing outstanding customer service.
Manage all incoming internet leads from dealership websites, third-party lead providers, social media, and other digital sources.
- Respond promptly and professionally to customer inquiries via phone, email, text, and online chat.
- Convert online leads into scheduled showroom appointments and vehicle sales.
- Monitor lead response times and ensure all customer communications meet dealership standards.
- Train, coach, and motivate the internet sales team to achieve performance goals.
- Track daily, weekly, and monthly sales metrics, appointment ratios, and closing percentages.
- Maintain accurate customer records in the CRM and ensure consistent follow-up.
- Collaborate with the Sales Manager and Marketing team to improve lead generation and conversion strategies.
- Stay current on inventory, manufacturer incentives, financing options, and competitor offerings.
- Deliver a seamless, transparent, and professional customer experience from initial inquiry through delivery.
- Demonstrated success managing internet leads and achieving sales targets.
- Strong knowledge of CRM systems, lead management, and digital sales processes.
- Exceptional organizational and time-management abilities.
- Leadership experience with the ability to coach and develop a successful sales team.
- Professional appearance and customer-first mindset.
- Experience with dealership CRM platforms (DealerSocket, VinSolutions, Elead, or similar).
- Strong understanding of digital marketing and lead conversion strategies.
- Ability to analyze performance metrics and implement process improvements.
- Strong problem-solving and relationship-building skills.
- Comprehensive health, dental, and vision insurance.
- Paid vacation and holidays.
- Ongoing training and professional development.
- The right candidate is proactive, accountable, highly organized, and committed to providing every customer with a first-class buying experience. If you're passionate about automotive sales, thrive in a fast-paced environment, and enjoy leading a winning team, we'd love to hear from you.
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