Product Manager - Retail Marketing

Location

Raleigh, NC (3 days in office) Experience:
10+ Years Overall | 5+ Years in Product Management
We help companies excel in e-commerce by delivering bespoke optimizations and cutting-edge analytics. Our experience spans retail and supply chain product strategy, technology, and operations, helping organizations build better customer experiences and drive measurable business outcomes. We are seeking a dynamic and experienced professional for the role of Product Manager – Retail Marketing.

This individual will lead product strategy, marketing, customer engagement, and go-to-market initiatives for a retail-focused mobile application. This is a senior product role that sits at the intersection of Product Management, Retail, Marketing, Digital Commerce, and Technology. The ideal candidate will have strong experience managing digital products within a retail environment and will be responsible for translating customer and market needs into product strategies that drive adoption, engagement, customer value, and revenue growth.

The role requires a strong understanding of the retail ecosystem, excellent cross-functional leadership skills, and the ability to work closely with business, marketing, merchandising, operations, and engineering teams. Define and evolve product vision, positioning, value propositions, and long-term roadmap aligned with retail market needs, customer expectations, and business objectives.

Market & Customer Insights

Lead competitive analysis, customer research, market assessment, and retail trend monitoring to identify opportunities and inform product strategy and prioritization.

Go-to-Market Strategy

Develop and execute launch strategies, product messaging, positioning, and retail-specific activation plans for new products, capabilities, and features.

Cross-Functional Leadership

Partner with marketing, sales, merchandising, retail operations, engineering, and other business stakeholders to establish priorities, drive alignment, and ensure successful product execution.

Retail Marketing & Campaigns

Develop and manage omnichannel marketing initiatives across mobile, digital, and retail channels to increase product adoption, engagement, and revenue.

Product Enablement

Develop sales playbooks, training materials, product messaging, and customer-facing collateral tailored to retail stakeholders, buyers, and business users.

Product & Performance Analytics

Define and monitor key metrics including conversion, engagement, adoption, retention, customer behavior, and category/product performance. Use insights to continuously optimize the product and marketing strategy.

Customer Engagement

Develop programs and strategies that strengthen retailer and customer relationships while improving the overall product experience across mobile, digital, and physical retail channels.

Product Lifecycle Management

Own the product lifecycle from concept and launch through ongoing enhancement, optimization, and eventual sunset, ensuring the product continues to deliver measurable customer and business value.
Identify opportunities to increase adoption, expand market share, improve profitability, and develop new revenue streams through product and marketing initiatives.

Stakeholder Management

Present product strategy, performance, insights, and recommendations to senior business stakeholders and drive informed decision-making across the organization.
10+ years of overall professional experience, with at least 5+ years of hands-on Product Management experience.
~ Proven experience managing digital products, mobile applications, retail technology, e-commerce platforms, or consumer-facing products.
~ Strong understanding of the retail industry, including customer journeys, retail operations, merchandising, digital commerce, and omnichannel experiences.
~ Experience partnering closely with engineering, marketing, sales, merchandising, and operations teams in a cross-functional environment.
~ Strong understanding of retail marketing and customer engagement strategies.
~ Experience using product and customer analytics to measure performance, identify opportunities, and drive product decisions.
~ Strong ability to translate customer needs, market insights, and business objectives into product requirements and actionable roadmaps.
~ Excellent communication, presentation, stakeholder management, and leadership skills.
~ Experience managing or marketing a retail mobile app or consumer-facing digital product.

Experience with omnichannel retail, loyalty, personalization, promotions, or customer engagement platforms. Experience with digital marketing, product analytics, experimentation/A-B testing, or customer data platforms. Experience working with large retailers, retail technology platforms, or e-commerce organizations. MBA or advanced degree in Business, Marketing, Product Management, Technology, or a related field is a plus.