Director of Sales- Origin Hotel Westminster

Job Description
Job Description
Director of Sales- Origin Hotel Westminster
Full-Time, Exempt
Onsite:
8875 Westminster Blvd, Westminster, CO 80031
Reports To:
General Manager
Salary:
$90,000-110,000.00 Annual + Bonus Eligibility
Origin Hotel Westminster is a lifestyle hotel in the heart of Downtown Westminster, conveniently located between Denver and Boulder. Surrounded by restaurants, retail, entertainment, and Colorado’s extensive trail system, the hotel offers guests an experience rooted in local character and genuine hospitality.

The hotel is also home to Famille, an onsite restaurant serving rustic Colorado cuisine with a refined French influence. Managed by Tandem Hospitality Group, our culture is built around the philosophy pedal together, win together. We are seeking a Director of Sales who can build strong community partnerships, develop new business, and position Origin Westminster for continued success.

Position Summary
The Director of Sales is responsible for driving total hotel revenue through strategic leadership of sales, marketing, and market positioning efforts across all business segments, including group, transient, and catering/event. This role partners closely with Revenue Management and Marketing to optimize pricing, distribution, and demand generation, ensuring alignment with budget, forecast, and targeted business mix.

The Director of Sales plays a key role in positioning the hotel within the local market, building strong client relationships, and delivering consistent commercial performance. This is a highly visible leadership role requiring both strategic thinking and hands-on execution. The ideal candidate brings strong hospitality sales experience, operates effectively in a fast-paced environment, and has a proven ability to drive revenue growth and market share.

Key Responsibilities
Lead development and execution of the Annual Sales & Marketing Plan aligned with revenue goals and market opportunities
Drive total hotel revenue through strategic management of group, transient, and catering/event segments
Develop and implement sales strategies that increase awareness, demand, and market share
Partner with the General Manager on budgeting, forecasting, and financial planning
Analyze competitive data, demand trends, and market conditions to inform pricing and business mix strategies
Direct and manage all sales activities to ensure achievement of revenue targets and performance goals
Prepare and deliver monthly forecasts, reports, and performance insights
Build and maintain strong relationships with key clients, accounts, and community partners
Represent the hotel in the local market through networking, events, and industry engagement
Collaborate with Operations to ensure seamless execution of group and event business
Maintain accurate data and reporting within CRM, PMS, and revenue systems
Lead, coach, and develop the sales team, fostering accountability and performance
Maintain a visible presence within the hotel to support team members and client relationships
Perform other duties as assigned to support business needs
Qualifications
Minimum of 3–5 years of hotel sales experience required; prior Director of Sales experience preferred
Strong understanding of hotel revenue drivers, segmentation, and commercial strategy
Knowledge of travel industry trends, local market dynamics, and economic factors
Proven ability to prospect, negotiate, and close new business
Demonstrated success in developing and delivering sales presentations and proposals
Ability to operate effectively in a fast-paced environment and make sound decisions quickly
Strong organizational and time management skills
Excellent communication, leadership, and interpersonal skills
Ability to build and maintain strong business relationships
Proficiency in hotel systems, including CRM, PMS, and revenue management tools
Core Competencies
Commercial strategy and revenue optimization
Market analysis and demand generation
Relationship management and business development
Strategic thinking with strong operational execution
Leadership, coaching, and team development
Communication and stakeholder management
Physical Requirements & Work Environment
This role is primarily on-property and requires regular interaction with team members, clients, and guests.

The position may involve

Standing and moving throughout the hotel for extended periods
Frequent interaction in guest-facing environments
Occasional lifting of up to 25 pounds
Participation in meetings, events, and on-site client interactions
Schedule Requirements
Flexible schedule required to meet business needs
Availability for evenings, weekends, and events as needed
Compensation
Salary Range: $90,000-110,000 annually
Bonus eligibility tied to revenue performance metrics
Benefits
Eligible team members may participate in:
Medical, dental, and vision insurance
401(k) with company match
Paid time off
Flexible spending accounts
Life and AD&D insurance
Short- and long-term disability
Employee assistance program
Hotel employee discount program

About Us
At Tandem Hospitality Group, we believe great hospitality starts with great people. Our philosophy—pedal together, win together—guides how we lead, collaborate, and succeed as a team.
We are a hospitality management company focused on boutique hotels and chef-driven restaurants, with a hands-on, operator-led approach. Our leaders partner closely with their teams to drive performance, elevate the guest experience, and build strong, sustainable operations.
Our culture is rooted in ownership, accountability, and transparency. We empower leaders to think like business owners, lead with intention, and create environments where teams can grow, perform, and stay connected to a shared vision.

Equal Opportunity Employer Statement
Tandem Hospitality Group is an equal opportunity employer. We are committed to creating an inclusive environment for all employees and applicants. All employment decisions are based on business needs, job requirements, and individual qualifications, without regard to any protected status under applicable law.