NBA Business Analyst

Hi Professionals,

Our client is looking for an NBA Business Analyst – Newton, MA(Hybrid)

Kindly share your updated resume to proceed further.

Job tile: NBA Business Analyst
Location: Newton, MA(Hybrid)

Duration: Long Term

Job Description:
• 6+ years of Business Analyst experience, preferably in customer engagement, personalization, decisioning, marketing technology, CRM, digital experience, or data-driven transformation programs.
• Strong understanding of Next Best Action / Next Best Offer concepts, customer lifecycle engagement, personalization, segmentation, decision rules, eligibility criteria, prioritization, and channel orchestration.
• Experience working with business rules engines or decision management platforms such as FICO Blaze, Pega Customer Decision Hub, or similar decisioning tools is preferred.
• Ability to understand rule logic, decision flows, data variables, API request/response structures, and XML/JSON-based payloads at a business-analysis level.
• Working knowledge of Agile delivery, user story management, Jira/Azure DevOps, sprint planning, demos, backlog refinement, and UAT coordination.
• Strong analytical skills with the ability to interpret data, validate business assumptions, define KPIs, and collaborate with data teams on data readiness and quality questions.
• Excellent written and verbal communication skills with the ability to produce clear, structured, stakeholder-ready documentation and facilitate discussions across business and technology groups.