Full Time Marketing Associate

Job Description
Trove Brands is a privately-held house of brands including BlenderBottle®, Owala®, Whiskware®, and Eco-Brite®. Our patented and best-selling products are designed to simplify and improve everyday life with leading-edge innovation, incomparable quality, and aspirational style. A career at Trove Brands is not about punching the clock. When you step up to a career at Trove, you step up to cutting-edge excellence. Come help lead channel strategy for Owala—the fastest growing hydration brand in the country.

As a Brand Marketing Associate, you will own the strategy for how Owala shows up and wins across specific retail or digital channels, partnering with experts across the 4Ps to assess, evaluate, and execute channel-specific plans that drive brand growth. This role sits on our brand management career track
, offering a path toward broader brand leadership as you build channel expertise.

Develop and lead go-to-market strategies for specific retail or digital channels — tailoring brand positioning, assortment, and activation to the unique dynamics of each channel
Lead strategy execution of brand building, innovation, and business model ideas within your assigned channel(s ) to hit financial and volume targets in collaboration with cross-functional teams
Collaborate with experts across the 4Ps to assess and evaluate channel-level solutions, orchestrate the annual plan for your channel(s), and ensure execution is consistent with brand foundation across every point of sale
Understand the consumer within your specific retail or digital channel(s) and work with data to unlock key insights that shape product innovation, assortment, and marketing messaging
Oversee demand planning f or your channel(s), forecasting through the lens of channel-specific business insights and account dynamics
Lead commercialization of product initiatives, ensuring channel readiness and execution that delivers the annual brand plan
Partner with Sales to build channel-specific selling stories that profitably win with key customers and strengthen retail partnerships
Bachelor's degree or equivalent relevant professional experience
~2+ years of professional experience in CPG Brand Marketing, Sales/Channel Management, Finance, Consulting, a leadership development program, or another relevant business function; exceptional internship experience may also be considered
~ Strong strategic and analytical thinking, with the ability to use data to identify insights, make recommendations, and generate creative solutions across multiple channels
~ Working understanding of the 4Ps of marketing (Product, Price, Place, Promotion) and how they influence brand and business performance
~ Ability to independently own projects and initiatives from strategy through execution while navigating ambiguity and changing priorities
~ Proficiency with Excel and PowerPoint
Experience in CPG, consumer products, retail, or another fast-paced consumer-facing business
Experience supporting or owning brand, channel, category, or go-to-market strategy
Experience using consumer, customer, sales, or financial data to identify insights and influence business decisions
Exposure to P&L management, forecasting, demand planning, or other financial drivers of a business
Experience partnering cross-functionally with teams such as Sales, Finance, Creative, Product,
Operations/Purchasing, or Supply Chain
Demonstrated ability to balance short-term business opportunities with long-term brand health
We host team-building activities, athletic events, and seasonal celebrations to foster community and reward accomplishments.

Comprehensive medical, dental, and vision care
~Trove Brands is an equal opportunity employer. Phone calls regarding this position are not accepted. This is a fully in-office position at our HQ in Lehi, Utah.