Healthcare Community Sales Representative

Addus Family Company seeks a Community Liaison to grow referrals for our home and community-based services. In this client-centered sales role, you will build and maintain relationships with hospitals, physicians, case managers, senior communities, and social service agencies. Responsibilities include promoting Addus services, conducting outreach and presentations, identifying referral opportunities, and coordinating smooth transitions to care. You'll collaborate with clinical and operations teams, track activities in a CRM, and represent Addus with professionalism and compassion while supporting our mission to help clients remain safely at home.

Responsibilities

• Develop and manage relationships with hospitals, physicians, discharge planners, and community partners to generate referrals
• Conduct community outreach, presentations, and education on Addus home and community-based services
• Identify client and referral needs and match them with appropriate Addus service lines
• Coordinate with clinical, intake, and operations teams to ensure smooth referral-to-admission transitions
• Maintain accurate records of sales activities, leads, and outcomes in a CRM or tracking system
• Monitor local market trends, competitors, and partnership opportunities to inform growth strategies
• Represent Addus at health fairs, senior events, and professional networking meetings
• Collaborate with internal teams to support marketing campaigns and territory plans
• Meet or exceed referral, visit, and growth targets while upholding ethical sales practices
• Promote Addus' mission, values, and culture of compassion and integrity in all external interactions

Required Skills

• Healthcare sales and business development
• Healthcare relationship management
• Community outreach and engagement
• Knowledge of home health, hospice, and personal care services
• CRM and sales tracking tools
• Territory and account management
• Presentation and public speaking
• Referral pipeline management
• Market research and competitor analysis
• Basic healthcare compliance and privacy (e.g., HIPAA)