Marketing Analytics Analyst

The Lead Market Research Analyst provides strategic leadership for Voice of Customer (VoC) and customer research initiatives, transforming customer feedback, operational data, and market intelligence into actionable insights that drive business decisions and customer experience improvements. This role independently leads complex qualitative and quantitative research programs, develops customer insight strategies, and serves as a trusted advisor to leaders across the organization. Through deep research expertise, advanced analytics, and strong business acumen, the Lead Market Research Analyst helps define the future direction of customer insights capabilities while ensuring the voice of the customer is integrated into planning, prioritization, and decision-making processes across Ameren.

Key responsibilities include:

· Lead the design, execution, and delivery of complex qualitative and quantitative customer research programs that address high-impact business questions and strategic priorities.

· Develop and advance customer insights, Voice of Customer, and analytics strategies to support evolving business needs and drive continuous improvement of customer experience.

· Establish and oversee research governance and enterprise standards, prioritize the customer insights portfolio, and shape the long-range capability strategy to ensure investments align with business priorities and deliver sustained organizational value.

· Integrate customer feedback, operational metrics, and other internal and external data sources to develop a comprehensive understanding of customer behaviors, perceptions, and needs.

· Lead analytical initiatives that leverage customer research, operational data, and market intelligence to identify opportunities, solve complex business problems, and deliver strategic recommendations.

· Develop and deliver executive-level reports and presentations that communicate actionable insights, business implications, and recommendations to senior leadership.

· Build and maintain trusted relationships across business lines, serving as a strategic partner and subject matter expert on customer insights, Voice of Customer, and customer experience trends.

· Lead action-planning sessions with stakeholders to ensure customer insights are translated into measurable improvements, strategic priorities, and business outcomes.

· Evaluate, manage, and optimize vendor partnerships, research methodologies, and program standards to ensure data quality, operational efficiency, and continued value from Voice of Customer programs.

· Coach and develop analysts across experience levels, providing ongoing guidance, constructive feedback, and leadership that strengthens research, analytical, stakeholder engagement, and insight-development capabilities across the team.

Provides deep analytical and creative problem-solving expertise, with strong knowledge of data visualization, customer-requirement translation, business process modeling, and project management. Skilled at synthesizing

complex and dynamic information, recommending alternative courses of action, implementing interventions to achieve performance targets, facilitating meetings, fostering strong relationships, delivering executive-ready presentations, and communicating exceptionally (written and verbal). Demonstrates the ability to facilitate stakeholder alignment, manage complex projects and competing priorities, and mentor and develop others. Advanced expertise in customer research, Voice of Customer methodologies, analytics, data visualization, data modeling, dashboard strategy, and analytical tools such as SQL, Power BI, SAS, SPSS, R, Python, or similar platforms. Advanced proficiency in Microsoft Office, reporting, presentation development, and integrating data across enterprise sources to generate strategic insights and influence business decisions. Defines analytical approaches and standards, guides tool adoption, determines methodology, and translates complex analytics into enterprise strategy.

Performance in the following Ameren competencies is expected: Think Customer, Inspire and Engage, Foster Innovation, Drive Results, Champion Learning, Build Trust, and Be Strategic.