Demand Generation - Marketing Specialist

At Kody, we are redefining automation and technology solutions for the hospitality and commercial sectors. We empower businesses to elevate efficiency, lower operational costs, and deliver superior customer experiences. Notable retail and hospitality chains are partnering with Kody to modernise their payment stack and streamline the operation.
As we continue our rapid expansion, we are looking for marketing specialists who can ensure regional marketing activity translates into qualified pipeline through executive programmes, industry conferences, digital campaigns and targeted account initiatives.

Key Responsibilities
Brand Positioning & Communications
Own and develop the company's positioning, messaging and brand identity. Manage the company website and external PR partners. Build a B2B enterprise marketing strategy from ground up
Create multi-channel campaigns across content, email, paid media, and events
Own the execution of marketing programmes, including executive engagement, industry conferences, account-based marketing and digital campaigns.

Work with Product, Sales and Account Management to align marketing focus with account-level priorities, territory plans and commercial targets. Support regional event activities, including on-the-day assistance at key events where needed
Performance & Analytics
Establish clear marketing KPIs and performance reporting. Measure campaign effectiveness and commercial impact. Use data and analytics to support investment and resource allocation decisions. At least 5 years' experience within financial services, fintech, payments, SaaS or a related sector.

Strong experience marketing to B2B and institutional audiences. Proven track record owning field marketing programmes, including executive engagement, account-based programmes and multi-channel campaigns in a complex, relationship-driven sales environment. Experience generating measurable pipeline and commercial growth through marketing. Superb organisation and project management skills and the capacity to manage multiple complex projects at once. Ownership of the branding and marketing activities at a fast growing company
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