Quick Overview
Job Description
At Luminys Systems Corporation, we combined exceptional customer service with cutting-edge technology to furnish our clients with superior solutions and services. Our all-encompassing offerings feature a broad array of components, such as security systems and video management software and beyond. This dual commitment to ongoing innovation in technology along with unwavering partner support ensures we provide top-notch quality, dependability, and stability for both our direct customers and our network of resellers.
Luminys Systems is seeking an experienced and driven
Channel Marketing Manager to develop and execute marketing programs that drive growth through our distribution and dealer network. This role will work closely with Sales, Product Management, Distribution Partners, and Marketing to create campaigns, promotions, training, events, and enablement tools that increase dealer engagement, generate demand, and accelerate sales.
The ideal candidate has experience in B2B technology, physical security, networking, or distribution channels and understands how to build successful partner marketing programs.
Channel Marketing Strategy
Develop and execute channel marketing plans that support company revenue goals.
Build programs that increase dealer recruitment, activation, and retention.
Manage marketing initiatives with national and regional distribution partners.
Align marketing activities with sales priorities and product launches.
Create and manage dealer promotions, rebates, SPIFFs, and incentive programs.
Develop co-branded marketing campaigns with distributors.
Sales Enablement
Produce sales tools including:
Support field sales with campaign assets and messaging.
Lead go-to-market marketing activities for new product introductions.
Coordinate launch materials across digital, print, distribution, and events.
Work with Product Management to translate technical features into customer benefits.
Events & Training
Manage trade shows including ISC West, regional distributor events, roadshows, and Lunch & Learns. Coordinate dealer webinars and training initiatives. Support the Luminys Training Portal with new content and promotions. Digital Marketing
Execute email marketing campaigns. Support website updates and product pages. Work with digital agencies on SEO, SEM, and online advertising. Track campaign performance and marketing KPIs. Prepare monthly marketing performance reports.
Bachelor's degree in Marketing, Business, Communications, or related field.
~5+ years of B2B marketing experience.
~3+ years supporting channel sales, distribution, or partner marketing.
~ Experience working with distributors and reseller networks.
~ Strong project management skills.
~ Proficiency with Microsoft Office and CRM/marketing automation platforms. Constantly operates a computer and possibly other work related machinery
Frequent, continual, intermittent flexing, or rotation of the wrist(s) and spine including repetitive motions.
May be exposed to outdoor weather conditions and noise levels. At Luminys, you will be surrounded by a team that is dedicated, bright, and enthusiastic about both technology and security solutions. We are always trying to find new ways to improve our methodology, our operations, and raising the bar in our industry. We are a culture built on taking care of each other, our customers, and above all else – offering a solution that works for all. We offer full benefits
(medical, dental, vision, life insurance) to make sure you take care of yourself and your family.
A retirement contribution plan to make sure your future is taken care of. Parental leave when you have a new baby because let’s be honest, we all need some extra sleep and cuddle time with a newborn. Paid Holidays because we believe in celebrating the important milestones in our country (plus some added time off to hang with loved ones or rest). An overly excited (but well-intentioned) HR Manager who will welcome you to the team with open arms.
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