Data Platform Marketing Manager - SELECT by DoiT

Our Data Platform Marketing Manager - SELECT by DoiT, will be an integral part of our global Marketing team. This role is based remotely on the East Coast of the US, in the Central US, or in Canada. DoiT is a global technology company that works with cloud-driven organizations to leverage the cloud to drive business growth and innovation. We combine data, technology, and human expertise to ensure our customers operate in a well-architected and scalable state - from planning to production.

Delivering DoiT Cloud Intelligence, the only solution that integrates advanced technology with human intelligence, we help our customers solve complex multicloud problems and drive efficiency. An award-winning strategic partner of AWS, Google Cloud, and Microsoft Azure, we work alongside more than 4,000 customers worldwide. The Opportunity
The Data Platform Marketing Manager - SELECT by DoiT, reporting to VP, Global Marketing, is the strategic marketing leader responsible for driving growth, pipeline, and market positioning for DoiT's data lake and Snowflake optimization business.

It is the centralized marketing owner of the business unit's go-to-market strategy. You will partner directly with the Business Unit Head of Sales, Product leadership, and Marketing functional heads to define priorities, sharpen ICP focus, shape economic messaging, and orchestrate integrated programs that position SELECT and data workload optimization as mission-critical for modern cloud and data teams.

Snowflake & Databricks optimization
Data lake cost governance
Performance and cost efficiency for enterprise data workloads
Business Unit GTM Strategy & Centralization
Serve as the primary marketing lead for the SELECT / Data Platform business unit
Translate revenue targets and expansion goals into a unified quarterly marketing strategy
Define ICP segmentation across Snowflake customers, enterprise data teams, and cloud data platform operators
Centralize campaign prioritization across Growth, Content, BDR/MDR, and Creative
Ensure SELECT positioning is clearly differentiated in the data optimization market
You are responsible for ensuring the business unit has focus, clarity, and a defined market story.

Growth and Digital
LinkedIn targeting for data engineering and FinOps leaders
Retargeting strategies tied to data workload interest
Content
Data platform optimization guides
Data lake cost efficiency playbooks
Creative
Campaign themes for data optimization
Visual positioning aligned to enterprise data workloads
Develop and manage strategic campaign briefs that align messaging, audience, and economic value.

Data Workload Demand Generation
Own the strategy and execution of programs that drive awareness and pipeline within the data ecosystem:
Data Platform digital campaigns
Data platform optimization webinars
Executive roundtables for data and FinOps leaders
Content programs built around "data platform optimization"
Drive performance against:
Marketing sourced pipeline
Customer expansion
Pipeline velocity
Move beyond one-off webinars and build a repeatable data workload narrative:
Develop quarterly thought leadership themes around data efficiency
Position SELECT as the intelligent optimization layer for Snowflake and additional data platforms
Align with Product and BU Sales to highlight roadmap and innovation
Ensure conversion from registrant to opportunity is structured and measurable
Performance & Revenue Accountability
Partner with Content, Growth, Sales, and RevOps to create visibility into:
Pipeline contributionInfluenced revenue
Continuously refine programs based on performance data and economic outcomes.

Centralized prioritization of marketing initiatives aligned to revenue
Measurable growth in Snowflake-focused pipeline
Clear differentiation in the data optimization market
Strong alignment with BU Sales and Product leadership
Demonstrated contribution to expansion and net new pipeline
3 to 5 years in B2B marketing, demand generation, or product marketing
~ Experience marketing to data engineering, data platform, or FinOps audiences
~ Familiarity with Snowflake, data lakes, or cloud data workloads
~ Strong strategic planning capability combined with hands-on execution
~ Demonstrated success driving pipeline growth in a technical B2B environment
~ Experience partnering closely with sales leadership
Understands enterprise data teams and cloud cost pressures
Comfortable owning a business unit narrative
Can centralize and prioritize across competing marketing inputs
Data-driven and outcome-oriented
We are home to a global team of incredible talent who work remotely and have the flexibility to have a schedule that balances your work and home life.

Full-time employee benefits include

Flexible Working Options
Health Insurance
Employee Stock Option Plan
Home Office Allowance
DoiT unites as
Many Do'ers, One Team
, where diversity is more than a goal—it's our strength. LI-Remote