Growth Marketing Associate (Remote)

Location: TelecommuteJob Type: ContractCompensation Range: $29 - 34 per hourWe are seeking talented Growth Marketing Associates / Performance Marketing Associates on behalf of our client in the digital entertainment and sports/gaming industry. This role is centered on direct, hands-on 'keys-in-platform' campaign execution, ad trafficking, daily budget optimization, and creative workflow coordination across core paid social channels. This is an execution-oriented position ideal for a proactive, Type-A media buyer who thrives in a fast-paced environment, excels at chasing down creative assets and cross-functional dependencies, and brings direct experience managing mid-to-large media spend directly inside platform ad managers.

Responsibilities:Paid Social & Campaign Management: Execute, manage, and optimize hands-on-keys performance marketing campaigns across paid social platforms (Meta, Snap, TikTok, Twitter/X, and Reddit) to drive user acquisition and retention goals.

Cross-Functional Briefing & Agency Coordination: Serve as the primary liaison between internal integrated marketing teams and external creative agencies. Develop creative briefs, manage workflow loops, oversee ad trafficking internally, and ensure timely delivery of assets.

Testing & Optimization: Implement and track A/B testing strategies, digital media buying optimizations, and bidding approaches (manual and algorithmic) to maximize return on ad spend (ROAS).Analytics & Performance Reporting: Monitor campaign performance, extract data-driven insights, and collaborate with analytics stakeholders to report actionable recommendations to leadership.

Workflow Efficiency: Utilize modern marketing tools and leverage AI-driven strategies where applicable to streamline production, reporting, and operational workflows.

In-Platform Media Buying & Execution: Build, launch, monitor, and optimize daily paid social campaigns directly within ad platforms (specifically Meta Ads Manager, Snapchat Ads, and TikTok Ads Manager). Perform hands-on ad rotation, bid/budget adjustments, and campaign structure management.

Creative Workflow Management: Develop comprehensive ad briefs, coordinate with internal brand and product teams, and serve as the main operational loop with external creative agencies (briefing, acquiring assets, ad trafficking, and delivering closed-loop performance feedback).In-Platform Testing & Partnership Ads: Configure and execute native in-platform A/B tests (creatives, copy, bidding) and manage specialized campaign formats such as Partnership Ads / Branded Content to surface actionable performance insights.

Performance Analytics & Data Extraction: Extract daily campaign performance metrics, build regular performance reports in Excel, and partner with the Marketing Analytics team to track key metrics and inform optimization decisions.

Proactive Cross-Functional Coordination: Act as a proactive liaison between Integrated Marketing, Operations, Product, and external partners. Drive project timelines, chase down cross-functional dependencies, and keep marketing initiatives moving forward seamlessly.

Qualifications:Hands-On Paid Social Experience: 1-3 years of direct 'hands-on-keys' media buying experience in paid social channels (B2C performance marketing focus preferred).Platform Mastery: Proven expertise in Meta Ads Manager (Facebook/Instagram), Snapchat Ads, and TikTok Ads Manager. Exposure to Reddit and Twitter/X is a plus.

Budget & Scale Ownership: Demonstrated experience directly managing meaningful daily/monthly ad spend in-platform with clear accountability for performance KPIs.

Testing & Campaign Mechanics: Practical experience setting up native in-platform A/B tests and managing Partnership/Creator/Branded Content ad execution.

Data & Analytics Proficiency: Strong analytical skills with proficiency in Excel (pivots, VLOOKUP/XLOOKUP, campaign metrics tracking) and performance reporting.

Organization & Proactive Drive: Highly organized, detail-oriented, 'Type A' proactive work style-comfortable taking ownership, following up aggressively with stakeholders, and managing tight campaign workflows.

Educational Background: Bachelor's degree in Marketing, Business, Communications, Economics, or a related field (or equivalent practical experience).Preferred Pluses:Mobile App User Acquisition (UA) experience in gaming, app-based B2C, or consumer tech. Understanding or hands-on use of AI tools (ChatGPT, Claude, mid-journey tools) to optimize daily workflow efficiency. Familiarity with Real Money Gaming (RMG), sports betting, or iGaming industries.

Basic knowledge of SQL or data visualization tools (Tableau).JOBID: 60 Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status. At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants.

If you require a reasonable accommodation to make your application or interview experience a great one, please contact offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility). This posting is open for thirty (30) days.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.