Web Content Writer

Description
Robert Half's Marketing & Creative client is seeking two Website Content & Story Writers for an onsite contract opportunity in Hadley, MA. This is a full-time contract role (40 hours per week, Monday-Friday, 8:30 AM-4:30 PM) supporting the creation of compelling digital content. This engagement is expected to run through the end of the year. The Website Content & Story Writer will be responsible for researching, writing, editing, and publishing engaging web content that strengthens institutional brand awareness, supports enrollment efforts, and enhances audience engagement across digital channels.
Responsibilities:

• Write and produce engaging web content including feature stories, profiles, articles, news content, blogs, and other digital communications.
• Research, develop, and write student, faculty, alumni, and campus community success stories that showcase the institution's impact and value.
• Conduct interviews to gather information and develop compelling story content.
• Create content that supports brand awareness, prospective student engagement, and enrollment-related initiatives.
• Update and maintain website copy across a variety of institutional web pages, ensuring content remains accurate, relevant, and user-friendly.
• Edit, proofread, and refine content to align with established editorial standards, messaging, and brand guidelines.
• Collaborate with writers, editors, and internal stakeholders to support ongoing content initiatives.
• Upload, manage, and publish content within the Drupal content management system.
• Optimize content for digital audiences, readability, engagement, and overall user experience.
• Manage multiple content assignments simultaneously while meeting deadlines and project timelines.
• Support content planning and editorial efforts across various institutional communications projects.

Requirements

• Bachelor's degree in Journalism, Communications, English, Marketing, Public Relations, or a related field.
• 3+ years of experience in content writing, editorial, journalism, digital communications, content marketing, or a related discipline.
• Proven experience conducting interviews and developing content for articles, profiles, blogs, or feature stories.
• Exceptional storytelling, writing, and editorial skills with the ability to translate complex topics into engaging content.
• Experience creating content for websites, digital publications, blogs, and online audiences.
• Familiarity with Drupal or similar content management systems.
• Strong editing, proofreading, and quality assurance skills.
• Understanding of digital content best practices, audience engagement strategies, and web writing principles.
• Knowledge of SEO and website content optimization techniques is a plus.
• Ability to work collaboratively within a team environment while independently managing multiple priorities and deadlines.

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