Salesforce Lead Developer

Responsibilities

·         Design, implement, and maintain Salesforce Data Cloud architecture and customer data models.

·         Build and manage data ingestion pipelines from multiple enterprise systems, including CRM, claims, enrollment, web, mobile, and third-party data sources.

·         Configure Data Streams, Data Model Objects (DMOs), Data Lake Objects (DLOs), Calculated Insights, and Identity Resolution rules.

·         Implement unified customer profiles and customer 360 capabilities across enterprise systems.

·         Develop audience segmentation strategies and activation frameworks for personalized customer experiences.

·         Configure consent management and customer data governance solutions.

·         Monitor and optimize Data Cloud performance, scalability, and data quality.

·         Design and implement Marketing Cloud solutions including Journey Builder, Email Studio, Automation Studio, Mobile Studio, and Audience Builder.

·         Develop personalized customer engagement campaigns using Data Cloud audiences.

·         Configure and maintain automated customer journeys and real-time activation use cases.

·         Integrate Marketing Cloud with Salesforce Data Cloud, CRM systems, and external platforms.

·         Support campaign analytics, customer engagement reporting, and attribution models.

Skills/Experience:

Minimum Qualifications

·         2+ w/Bachelors degree 

·         BS in computer science or equivalent technical field or equivalent work experience.

·         Experience with developing, configuring and deploying applications on Microsoft Azure or any other cloud platform.