Digital Online Marketing Manager

Job Description 770GoodLaw is hiring a
Digital Marketing Manager to own the firm's digital lead-generation engine. When someone is searching for help at 2 a.m. You will be the person responsible for making that happen — across Google Business Profiles, Google Local Services Ads, Google Search, and Meta paid social. You will be in the ad accounts daily, managing budgets, writing specs, and reporting on performance.

We treat marketing as an investment, and we share the math openly with the person running it:
Annual target for marketing-attributable signed clients: Marketing budget: Firm performance numbers are published internally and updated live. Structured evaluation early. Around Day 90, leadership conducts a formal performance review against clearly defined expectations. Two roles you will rely on heavily — the Social Media Manager and our IT/web resource — do not report to this position. Speaking disparagingly about a client is grounds for immediate termination at any level of the firm.

This trial period allows both the candidate and 770GoodLaw to determine fit, evaluate performance, and confirm alignment with the role expectations before making a longer-term commitment. Upon successful completion of the 90-day period, the candidate will have the opportunity to transition to a full-time, W-2 employee position, with eligibility for the firm's full benefits package.

Own the firm's digital lead-generation strategy and daily execution across all paid and local channels
Drive engagement and growth of the GoodLaw app, including increasing active user rates and app downloads through targeted social media promotion, in-app content strategy, and cross-channel marketing campaigns.

Manage Google Business Profiles for every office location, including listings, posts, Q&A, review responses, and local map visibility
Plan and manage Meta (Facebook and Instagram) paid campaigns, including audience development, budget allocation, retargeting, creative direction, and A/B testing
Manage Google Local Services Ads, including budgets, service areas, lead disputes, and Google Screened compliance
Manage Google Search / PPC campaigns with disciplined keyword and negative-keyword management and tight ad-to-landing-page alignment
Own conversion rate optimization strategy, writing clear technical specifications for the IT/web resource to execute
Pilot, measure, and scale AI and LLM initiatives, including lead-response automation, content assistance, and reporting automation; retire what does not perform
Build and maintain a weekly performance dashboard covering spend, leads, conversion, and cost per signed client
Manage the media budget across channels and office locations, and hold outside vendors accountable to agreed metrics
Set quarterly marketing priorities and lead a weekly working session with the New Client Specialist department to tie campaign performance to signed cases
2–4 years of hands-on experience managing paid campaigns on Google Ads and Meta for lead generation (e-commerce-only experience is not a fit for this role)
~ Demonstrated ability to independently manage Google Local Services Ads, Google Search campaigns, and Google Business Profiles
~ Track record of reducing cost per lead or cost per acquisition through testing and iteration
~ Comfortable working with transparent performance metrics and frequent peer feedback
~ Strong written communication and the ability to move work forward through collaboration rather than direct authority
~ Genuine interest in work that serves people who are injured, frightened, and out of options
770GoodLaw is a personal injury law firm dedicated to providing client-centric legal advice to individuals harmed by the negligence of others.

WE AIM TO ABOLISH THE CASTE SYSTEM BETWEEN NON-LAWYERS & LAWYERS BY DEMOCRATIZING THE OWNERSHIP OF OUR LAW FIRM THROUGH THE ISSUANCE OF NON-VOTING PUBLIC STOCKS, RESERVING 30% FOR OUR TEAM MEMBERS.”
We invest in our people by providing both immediate and long-term benefits designed to support growth, stability, and performance:
~ Health Insurance Reimbursement
~Personal and Professional Development Program
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