Product Marketing Manager - Commercial (Remote)

Job Description
Product Manager – Banking Product Strategy
Department:
Product / Commercial Banking
Reports To: FVP, Technology Solutions Delivery Manager
Our client is seeking an experienced Product Manager to lead product strategy across Treasury Management, Payments, Commercial Banking and Digital Banking. This is a business-focused product leadership role, not a technical implementation position.

The bank already works with technology and vendor partners that provide much of the implementation expertise and manage the “how.” The Product Manager will help determine:
What products and capabilities the bank should invest in
Why those investments matter to customers and the business
What customers need and are willing to adopt
How digital capabilities can increase customer engagement
This individual will use customer insights, market intelligence, competitive analysis and banking expertise to establish product strategy and then work across the organization to drive adoption and commercialization.

The ideal candidate is a banking product leader who understands the customer and commercial side of financial products and can turn market opportunities into actionable strategy. Gather customer insights and identify unmet customer needs. Conduct market and competitive analysis. Evaluate the bank's existing Treasury Management product portfolio. Develop and drive recommendations for product pricing and packaging. Identify opportunities to deepen customer relationships through additional Treasury Management services.

Improve Digital Banking Adoption
Identify opportunities to increase digital banking adoption and customer engagement. Evaluate digital capabilities based on customer value, utilization and business impact. Partner with internal teams and vendors to translate product strategy into improved customer experiences. Use customer and product data to identify opportunities for increased engagement. Core Banking
Digital Banking
Prioritize investments based on customer needs, competitive positioning, market opportunity, revenue potential and strategic value.

Help define target customer segments and use cases. Measure adoption and commercial performance. Implementation
The Product Manager will serve as the business and product strategy owner while partnering with technology teams and third-party vendors for implementation. Managing technical implementations
Technical project management
Customer needs
Competitive intelligence
Commercial Banking
Digital Banking
Banking Product Management
Commercial Deposits
Banking Product Portfolio Management