Quick Overview
Job Description
Our Purpose
Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
Title and Summary
Vice President, B2B Marketing, Marchant & Acceptance
Integrated Marketing & Communications team drives growth for Mastercard’s business and brand by demonstrating how our products, services, insights and Priceless assets create value for customers and partners. Reporting to the Senior Vice President of B2B & Product Marketing, the Vice President, B2B Marketing — Merchant & Acceptance will lead the marketing team supporting Mastercard’s merchant, acquiring, processing, and public sector businesses.
This executive will translate commercial priorities into strategies that deepen customer relationships, grow share and generate revenue. The role will support core merchant verticals—including Travel, Fuel, Drug & Grocery, Retail, and Eating Places—while expanding strategic partnerships and adoption of secure, scalable payment solutions. A key focus will be combining Mastercard Services, data and insights, products, marketing assets and the Priceless brand into differentiated growth solutions.
Success will be measured through revenue influence, product and Services adoption, portfolio optimization, customer engagement and brand impact. Lead B2B marketing strategy across merchant, acquiring, processing, and public sector businesses.
- Develop partnership and co-marketing propositions combining Mastercard’s brand, campaigns, Priceless assets, sponsorships, media, technology, data and Services capabilities.
- Partner with Mastercard Services to create cross-sell opportunities across acquisition, engagement, loyalty, portfolio optimization and performance marketing.
- Support acquiring, processing and public sector priorities through programs that strengthen partnerships, accelerate innovation and promote secure payment solutions.
- Lead joint marketing plans with customers, aligning objectives, investments, audiences, channels and measurement.
- Build senior customer relationships and represent Mastercard in strategic planning sessions, pitches and executive presentations.
- Partner with business development and account teams across the sales lifecycle, from opportunity identification and RFP strategy through activation and growth.
- Develop insight-led narratives, commercial frameworks and materials that help win and expand customer relationships.
- Collaborate across Marketing, Communications, Product, Services, Finance and Legal to deliver integrated programs.
- Define performance measures tied to revenue, GDV, share growth, adoption, engagement, brand impact and ROI.
- Lead and develop a high-performing team while managing agency partners and resources.
- Significant experience leading B2B, partnership, customer or commercial marketing in a complex organization.
- Ability to connect marketing strategy and investment to revenue, customer value and product adoption.
- Data-driven leader experienced in integrated marketing, joint business planning, measurement and ROI.
- Extensive experience in payments, financial services, fintech, commerce, retail, technology or professional services experience preferred.
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
Abide by Mastercard’s security policies and practices;
In line with Mastercard’s total compensation philosophy and assuming that the job will be performed in the US, the successful candidate will be offered a competitive base salary and may be eligible for an annual bonus or commissions depending on the role. Mastercard benefits for full time (and certain part time) employees generally include: insurance (including medical, prescription drug, dental, vision, disability, life insurance); flexible spending account and health savings account; 80 hours of Paid Sick and Safe Time, 25 days of vacation time and 5 personal days, pro-rated based on date of hire; S. observed holidays; fitness reimbursement or on-site fitness facilities; eligibility for tuition reimbursement; and on-site fitness facilities in some locations.
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