Paid Media Manager - B2B

Paid Media Manager – B2B Lead Generation

Location: London – Hybrid

Employment Type: Full-time

The Role

We’re looking for an experienced Paid Media Manager to manage and grow paid campaigns for a portfolio of B2B lead generation clients.

You’ll own strategy, execution and optimisation across Google Ads and LinkedIn Ads , with a focus on generating high-quality leads, opportunities and pipeline — not just clicks and low CPLs.

This is a hands-on role combining campaign management, performance analysis and client relationships.

What You'll Be Doing

• Manage and optimise paid media campaigns across Google Ads and LinkedIn Ads.
• Develop paid media strategies around clients’ ICPs, commercial goals and sales funnels.
• Manage budgets and identify opportunities to improve performance and scale.
• Analyse performance across CPL, lead quality, MQLs, SQLs and pipeline.
• Run ongoing tests across targeting, creative, messaging, keywords and landing pages.
• Use GA4, GTM and CRM data to understand campaign performance beyond the initial conversion.
• Produce clear, commercially focused reporting and recommendations.
• Lead client conversations around performance, strategy and next steps.
• Work closely with creative, content and wider marketing teams to improve results.

What We're Looking For

• 3+ years’ paid media experience, ideally within an agency.
• Strong hands-on Google Ads experience.
• Experience running LinkedIn Ads for B2B lead generation .
• Good understanding of B2B sales funnels and longer buying cycles.
• Strong analytical and optimisation skills.
• Experience with GA4, GTM and conversion tracking.
• Confident managing multiple client accounts and budgets.
• Commercially minded — you understand the difference between generating more leads and generating better leads .
• Confident communicating with clients and presenting campaign performance.

The Opportunity

You’ll join a growing team working with ambitious B2B brands, with real ownership over client strategy and performance.

We’re looking for someone who is curious, proactive and commercially focused — someone who enjoys getting into the data, testing new ideas and finding ways to generate better results for clients.