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Recently postedFull timeMarketing

Head of SEO & Growth

GoodwinRecruitingMiami, FL🇺🇸United States

Why this role stands out

This Head of Marketing role offers a significant opportunity to drive growth and shape strategy within a dynamic company, perfect for a B2B marketing leader with a proven track record in fast-paced environments. You'll have direct impact on key growth channels like SEO and paid acquisition, with the flexibility of a hybrid work model. If you're ready to leverage your expertise and grow your career, this is an exciting position to explore.

Quick overview

SeniorityLeader
Employment typeFull Time
Work modeHybrid
LocationMiami, FL, United States
SEOGA4Google AdsMailchimpMarketing AutomationWordPressGenerative AI

Job description

About the Role

We’re looking for a hands-on B2B marketer to own growth across SEO, paid search, and PR. You’ll work directly with company leadership, have real ownership, and see the impact of your work in the numbers. Experience in payments or financial services is a big plus, but strong B2B marketers from related fields are welcome to apply.

What You’ll Do

  • Grow organic search. Build and run our SEO strategy on our WordPress site, including technical fixes, keyword strategy, industry pages, and backlinks. You’ll also help us show up in AI search tools like ChatGPT and Google AI Overviews.
  • Run paid acquisition. Manage our Google Ads campaigns hands-on, set up accurate conversion tracking, and improve landing pages. You’ll also grow our new ChatGPT campaign and test channels like Microsoft Ads and LinkedIn.
  • Lead PR and brand. Get our company and leadership featured in payments, fintech, and small business media. Build our presence on LinkedIn and X, and manage our online reviews.
  • Sharpen our message. Define who we serve and how we stand apart, keep claims accurate and compliant, and create sales materials with the sales team.
  • Build the marketing engine. Set goals, track what matters, and pick the right tools (we don’t have an email or marketing automation platform yet). Use AI to work faster, with good judgment about the output.
  • Grow the team when it makes sense. Work with freelancers and agencies as needed, and recommend hires when growth calls for it.

Your First 90 Days

  • Review our SEO, Google Ads, and PR presence, and share a plan for where to go next.
  • Get our analytics and conversion tracking working properly.
  • Promote our recent industry recognition and start building media relationships.
  • Launch early improvements to our industry pages and Google Ads.
  • Evaluate our ChatGPT campaign and recommend next steps.

What We’re Looking For

  • 5+ years in B2B marketing with ownership of growth results
  • Hands-on experience with SEO and Google Ads, including tools like GA4, Search Console, Semrush, or Ahrefs
  • Experience at a smaller or fast-moving company where you did the work yourself, not just the strategy
  • Strong writing skills and comfort using AI tools in your daily work
  • Results you’re proud of and can walk us through

Nice to Have

  • Payments, financial services, or high-risk merchant experience
  • Experience managing large Google Ads budgets or ads in regulated categories
  • PR wins in business or trade publications
  • Experience setting up a CRM or email platform like HubSpot or Mailchimp

You’ll Thrive Here If You

  • Like moving fast and owning outcomes
  • Get creative with limited resources
  • Communicate clearly about what’s working and what isn’t

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