CRM Communications Manager

Are you a CRM communications specialist with a passion for creating engaging customer journeys and delivering high-impact campaigns? We are looking for an experienced CRM Communications Manager to support the planning, execution, and optimisation of CRM communications across multiple customer touchpoints.

This is an exciting opportunity to play a key role in delivering customer-centric communications that drive engagement, retention, and revenue while working with a wide range of stakeholders across marketing, analytics, customer experience, and technology teams

Contract - 6 months

Location - UB7 0GB (2 days per week onsite)

Pay - attractive daily rate (inside IR35)

Start date - ASAP

The Role

As a CRM Communications Manager, you will be responsible for planning, building, and delivering CRM communications across marketing campaigns, customer life cycle programmes, service communications, and disruption management activities. You will ensure all communications are delivered on time, accurately, and in line with brand guidelines and customer communication strategies.

Key Responsibilities

• Plan, develop, and execute CRM communications across multiple customer touchpoints and channels.
• Create compelling, customer-focused content and copy aligned with brand tone of voice.
• Manage campaign builds, QA processes, testing, deployment, and performance tracking.
• Develop and optimise customer life cycle journeys using automation and segmentation.
• Partner with analytics teams to define target audiences, measure campaign performance, and generate actionable insights.
• Drive a test-and-learn approach to improve campaign effectiveness and customer engagement.
• Support the evolution of omni-channel communications and reduce reliance on a single channel.
• Ensure consistency and quality of customer communications across all channels and touchpoints.
• Collaborate with cross-functional teams including Customer Experience, Brand, Commercial, Analytics, and CRM technology teams.
• Act as a key contributor during customer disruption or crisis communication activities.

Skills & Experience Required

• Proven experience delivering successful CRM campaigns and customer communication programmes.
• Strong copywriting and communication planning skills.
• Hands-on experience with Salesforce Marketing Cloud and CRM platforms.
• Experience building and optimising customer life cycle journeys and automated campaigns.
• Knowledge of segmentation, audience targeting, testing, and campaign measurement.
• Strong stakeholder management and relationship-building skills.
• Experience working within cross-functional teams in a fast-paced environment.
• Ability to manage multiple priorities while maintaining exceptional attention to detail.
• Strong analytical mindset with the ability to interpret campaign performance data and make recommendations.
• Advanced Microsoft PowerPoint and Excel skills.

Ideal Candidate

You will be:

• An excellent communicator and copywriter.
• Highly organised with strong planning skills.
• Proactive, resilient, and delivery-focused.
• Comfortable working under pressure and managing multiple deadlines.
• A collaborative team player with strong influencing and stakeholder management abilities.
• Passionate about customer experience and CRM best practices.

If you have a strong background in CRM communications, customer life cycle marketing, and Salesforce Marketing Cloud, we'd love to hear from you.