B2B Senior Care Solutions Sales Director

Position Summary
We are seeking an experienced
B2B Senior Care Solutions Sales Director to lead the development and expansion of our U.S. sales organization. The Sales Director will be responsible for both revenue generation and building a scalable sales model across senior care, healthcare, rehabilitation, and post-acute markets. This is not a position focused solely on managing an established sales organization.

The successful candidate must be comfortable operating in an entrepreneurial growth environment, personally developing strategic accounts while creating the sales processes, team structure, KPIs, training systems, and market-expansion strategy required for future growth. The Sales Director will play a critical role in identifying which customer segments and sales approaches can be successfully replicated as senior care solutions expands throughout Texas and into additional U.Sales Strategy & Revenue Leadership
Develop and execute the company's B2B U.S. sales strategy.

Establish annual, quarterly, and monthly revenue and pipeline targets. Convert company growth objectives into measurable sales activities and KPIs. Identify the customer segments, channels, partnerships, and value propositions with the highest growth potential. Develop a repeatable sales model that can be scaled through additional sales personnel and territories. Take direct responsibility for achieving sales and pipeline objectives.

Personally develop relationships with major customers and partners including

Assisted Living / Memory Care operators
Physician and clinical networks
Durable Medical Equipment organizations
Senior-care networks and industry associations
Lead executive-level discussions, strategic presentations, pilots, contract negotiations, and major account development. Proven experience obtaining
Medicare Advantage coverage or approval for DME (Durable Medical Equipment) products
, including direct involvement in the approval, reimbursement, or coverage process.

Demonstrated experience negotiating with health plans, payers, and Managed Care Organizations (MCOs) and successfully securing enterprise-level, network-wide, or comprehensive agreements for healthcare, senior care, or medical products and services. Sales Team Development
Recruit, onboard, train, coach, and manage Business Development personnel. Establish clear roles for Sales Directors, Sales Managers, and Business Development Associates as the organization grows. Conduct regular pipeline and performance reviews.

Develop sales training, call strategies, customer presentation standards, and follow-up procedures. Identify performance gaps and implement corrective action and coaching. Build a performance-driven, accountable, and customer-focused sales culture. Sales Operations & Forecasting
Establish disciplined CRM usage across the sales organization. Develop reliable weekly, monthly, quarterly, and annual sales forecasts. Analyze pipeline quality and identify revenue risks early. Develop management dashboards and reporting processes.

Partner with executive management on headcount planning, sales capacity, territory design, and sales compensation. Evaluate geographic expansion opportunities based on sales productivity, market potential, and customer demand. Develop territory and account allocation strategies. Determine when additional Sales Managers, Business Development Associates, or regional resources should be added.

Develop a scalable
Hub-and-Spoke sales structure that can eventually support expansion into additional U.Product-Driven Customer Feedback
Establish a structured process for gathering customer and clinical feedback. Work with management and product teams to identify unmet customer needs. Translate market insights into opportunities for new products, services, pricing models, and partnerships. Use real-world customer feedback to improve product positioning and sales strategy. Help create a continuous feedback loop between customers, sales, product development, and management.

Strategic Partnerships
Academic organizations
Senior-care associations
Referral networks
Evaluate partnerships based on their potential to increase market access, credibility, recurring revenue, or geographic expansion.

Key Performance Indicators
The Sales Director will be accountable for metrics including:
Monthly and annual sales growth
Qualified sales pipeline
Pipeline coverage
Initial customer meetings
Pilot-to-customer conversion
Average account revenue
New customer acquisition
Strategic account development
Sales cycle length
Sales conversion rates
Sales team productivity
CRM and pipeline discipline
A key measure of success will be the ability to demonstrate that sales performance remains repeatable as additional sales personnel are added
.
10+ years of progressive B2B sales AND business development experience.
~5+ years of sales management or leadership experience.
~ Demonstrated experience building and managing sales pipelines.
~ Experience hiring, coaching, and managing sales professionals.
~ Experience developing sales strategy, territories, KPIs, forecasts, and performance-management processes.
~ Strong executive communication, presentation, negotiation, and relationship-management skills.
~ Strong analytical and commercial judgment.
~ Experience using CRM systems and sales-performance data to manage teams.
~ Ability to travel throughout Texas and other U.Medical device sales
Durable Medical Equipment
Existing healthcare and senior-care relationships in Texas are a significant advantage.

The ideal Sales Director is a builder, not simply an administrator
. Develop strategic customer relationships. Turn successful individual sales activities into repeatable processes. Make decisions using pipeline and performance data. Balance short-term revenue generation with long-term organizational development. Communicate effectively with executive management regarding market conditions, forecasts, risks, and resource requirements. The Sales Director will help lead Senior care solutions through three stages of growth:
Identify two to three high-potential customer segments and sales models.

Prove that successful sales performance can be replicated by additional sales personnel. Expand proven sales models into additional Texas markets and ultimately other U.The Sales Director will therefore play a central role not only in generating sales, but also in designing the commercial organization required for our long-term U.