Growth Marketing Specialist

The Smilist is hiring for a Growth Marketing Specialist to join our growing team! The primary role of the Growth Marketing Specialist is to fulfill various marketing and promotion programs for the Smilist Dental offices. This position requires an extremely organized person who is self-motivated and able to make informed marketing decisions. The responsibilities listed below are representative, but not all inclusive, of the knowledge, skills, and/or abilities required.

Duties & Responsibilities
Partner with the Marketing Director and media agency to drive paid and owned media performance, turning impressions into booked appointments and real office growth
Own the day-to-day digital presence for the brand, keeping every channel fresh, on-brand, and working hard to bring in new patients
Lead content production from concept to deployment, partnering with our graphic designers to bring every post, page, and campaign to life, with a keen focus on new patient growth and appointment bookings
Build and run email and SMS campaigns designed to fill chairs and boost office productivity
Leverage AI across content, campaigns, and reporting to move faster and smarter than the competition
Dream up and execute community events, sponsorships, and local partnerships — then coach office managers on turning that local energy into booked appointments
Build relationships with local businesses through promotions and partnerships that open new doors for patient growth
Proof and polish every piece of marketing — print, digital, signage, mailers — so it's unmistakably Smilist, and champion the Smilist Way in everything the offices put out into the world
Perform other duties assigned by leadership

Preferred Skills and Experience

One to two years experience in a marketing function; experience in healthcare or dental environment a plus
Hands-on experience with marketing platforms and tools such as Meta Ads Manager, Google Ads, WordPress, Figma, Canva or comparable platforms
Experience building and executing email and SMS marketing campaigns
Working knowledge of AI and LLM tools (e.g., ChatGPT, Claude, or similar) applied to marketing efficiency and content production
Experience in business productivity software such as Microsoft Word and Excel or Google Docs and Sheets
Familiarity with patient acquisition, retention, and conversion strategies
Experience coordinating with external vendors or agency partners
Passion for improving healthcare
Analytical and innovative problem-solving
Proven track record of success setting and achieving ambitious goals
Exceptional communication and interpersonal skills
Action-oriented and able to thrive in a fast-paced, entrepreneurial environment.

Ready and excited to grow with our businessHumble and willing to do whatever is needed to support the team
Bachelor’s Degree in marketing/communications preferred
Position Details:
Schedule: Full Time (Hybrid)

• Monday through Friday (9am-5pm)

Compensation: $60,000-$70,000/year
Location: Great Neck, NY - on site Mondays and Tuesdays