Marketing & Growth Manager

Job Description
Job Description
Marketing & Growth Manager
Part Time | 25–30 Hours/Week | In Person | $25–$32/hour based on experience
About The Candle Pour
The Candle Pour is a locally owned custom candle experience with locations in Tampa's Hyde Park Village, St. Petersburg and downtown Sarasota. Since opening our first location in 2019, we've built our brand around an exceptional guest experience, thoughtfully designed products and strong ties to the communities we serve.

Guests create their own custom fragrance from more than 100 fragrance oils, guided by our team from scent selection through pouring their own candle or flameless fragrance product. The Role
You'll own day to day marketing across our three markets and online, with the goal of driving traffic, reservations and sales. You'll work closely with ownership and our management team while coordinating with our outside partners for SEO, paid advertising and video content. This is a hands on role for someone who can manage the day to day while also recognizing opportunities to grow the business.

What You'll Do
Track sales, reservations, website traffic and campaign results across all locations and ecommerce, bringing ownership clear insights and recommendations
Serve as the main point of contact for our SEO and paid advertising partner, communicating priorities and reviewing performance
Plan and manage email and SMS campaigns, customer communication and reengagement efforts
Manage routine Shopify updates including products, collections, promotions, events and location information
Coordinate with our video content partner and manage our social media calendar, adding supplemental photos, graphics and timely posts
Respond to social comments and messages and engage with local businesses, organizations and community accounts
Plan and coordinate in store events, collaborations and promotions, including opportunities to support slower periods
Build relationships with local businesses, hotels and organizations and identify opportunities to grow private experiences, corporate outings and group business
Identify local marketing and partnership opportunities specific to Tampa, St.

Petersburg and Sarasota
Keep our locations informed of current campaigns, events and promotions so our teams can execute them successfully

What You Bring
Required:
2+ years of marketing experience, ideally in retail, hospitality or an experience based business
Hands on experience managing business social media accounts and email marketing
Experience with Shopify or a similar ecommerce platform
Familiarity with Google Analytics and the ability to interpret sales and marketing data
Strong writing and communication skills
Professional and confident working with customers, partners, vendors and team members
Organized, self directed and reliable
Valid driver's license and reliable transportation
Preferred Experience:
SMS marketing
Canva or similar design tools
Customer segmentation and retention marketing
Event planning or partnership development experience
What Success Looks Like
We care about results, not simply the volume of content produced.

We'll look at reservations, sales, repeat visits, email and SMS performance, event results, e-commerce performance and growth across our three markets. We're looking for someone who continually asks:
Where is the opportunity, and how do we capture it?

Position Details
Schedule:
25–30 hours per week, primarily weekdays. Flexibility is required based on business needs, including occasional evenings and weekends for events, partnerships and marketing opportunities.

Pay

$25–$32 per hour, based on experience
Work Location:
In person, primarily at our Tampa location
Markets:
Tampa, St. Petersburg and Sarasota
Occasional travel to our St. Petersburg and Sarasota locations will also be required. This is not a remote position. There is opportunity for this role to grow in hours, responsibility and compensation based on performance and business needs. To Apply
Please submit your resume along with 2–3 examples of marketing work you've managed. When possible, we'd also love to see the results or impact of your work.

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