Sales Marketing Manager - Brand

Job Description
Sales & Marketing Director
Charter Senior Living- Verona, WI
Looking for our next all-star Sales & Marketing Director with assisted living, senior living sales, hospitality, or relationship-building experience! At Charter Senior Living, we are dedicated to enhancing the lives of our residents through compassionate care, meaningful relationships, and exceptional service. Our mission —
To Enhance the Human Spirit
— extends not only to our residents, but also to the associates, families, and communities we support every day.

We are seeking a driven, compassionate, and relationship-focused Sales & Marketing Director to lead occupancy growth efforts while helping families navigate one of the most important decisions in their lives. This role is ideal for someone who thrives in a fast-paced, people-centered environment and enjoys building relationships, hosting community events, conducting tours, and helping prospective residents find the right senior living solution. If you are passionate about senior living sales, customer experience, and making meaningful connections, we would love to meet you!

Free medical insurance plan options
Medical, dental, and vision insurance
Paid training
Paid time off and holiday pay
Career growth and advancement opportunities
Supportive leadership and engaged company support team
Serve with Heart
Serve with Purpose
Serve with Courage
Have Fun While Serving
Position Summary
The Sales & Marketing Director is responsible for driving occupancy growth and supporting community sales and marketing initiatives under the direction of the Executive Director.

This role is responsible for generating and managing leads, conducting community tours, building referral relationships, coordinating marketing initiatives and events, and guiding prospective residents and families through the decision-making and move-in process. The ideal candidate is motivated, organized, professional, and passionate about helping families while achieving occupancy and revenue goals.

Sales & Occupancy Development
Drive occupancy growth and support census goals
Manage prospective resident inquiries and follow-up processes
Conduct professional, personalized community tours
Build relationships with prospective residents and families
Convert leads into move-ins through exceptional customer service and follow-through
Maintain accurate lead management and CRM documentation
Marketing & Community Outreach
Coordinate and participate in marketing events, outreach efforts, and networking opportunities
Build and maintain referral relationships within the local market
Promote the community through professional presentations and engagement initiatives
Support community reputation management and brand visibility
Customer Experience
Ensure prospective residents and families receive timely communication and support
Partner with community leadership to ensure smooth move-in transitions
Help maintain a welcoming, “tour ready” community environment
Partner closely with the Executive Director and department leaders to support occupancy goals
Collaborate with clinical and operations teams to ensure exceptional resident experiences
Assist with move-in coordination and resident onboarding support
Support community events and resident engagement initiatives
Previous senior living, healthcare, hospitality, sales, leasing, or marketing experience preferred
Proven ability to build relationships and achieve sales goals
Compassionate and customer-focused mindset
CRM or senior living software experience preferred
Is passionate about helping seniors and families
Thrives in relationship-building and sales environments
Enjoys networking, outreach, and community engagement
Balances occupancy goals with exceptional customer experience
The residents become an extension of my family.”
“They truly live out their mission and values.”
“If you are looking for a rewarding opportunity where you can help families find the right senior living community while growing your career in sales and marketing, apply today to join Charter Senior Living!