Search Engine Marketing Specialist

Are you an expert in SEM marketing? If so, we want to speak with you. Sudsies, South Florida’s leading dry cleaning company, is seeking a data-driven and results-oriented SEM Specialist to join our growing and talented marketing team. We specialize in luxury and couture garment care. Believe us when we say there is nothing dry about the dry cleaning business! You will be responsible for overseeing our paid search initiatives, maximizing ROI across paid advertising networks like Google Ads and Microsoft Advertising. You will lead the strategy, execution, and continuous optimization of paid search campaigns, and managing budgets efficiently to drive qualified leads and conversions.

More about Sudsies: Our mission is to provide a human touch and user-friendly systems in the delivery of our services. We invest our hearts, minds and humor into developing a bond with the human beings who are our customers and co-workers. We enjoy creating the warm, fuzzy, funny and unique experience that personifies the Sudsies brand for our customers. Our culture is all about taking ownership of everything in your world, from the good to your mistakes and everything in between. We even have our own Sudsies University!

In business for 30 years, Sudsies has grown to 5 stand-alone boutiques in Dade, Broward, and Palm Beach counties. And we are growing nationwide. Many of our 200 employees have been long tenured. You will love working here! Please visit to learn more about what we do.

Key responsibilities include:

• Campaign Execution: Launch, manage, and optimize paid search, display, and remarketing campaigns.
• Budget Management: Manage monthly ad spend to pacing goals while hitting strict target ROAS or CPA thresholds.
• Keyword Research: Conduct continuous keyword expansion, grouping, and negative keyword filtering.
• A/B Testing: Run continuous ad copy, headline, and landing page asset tests to boost click-through rates.
• Bid Strategy: Implement manual and automated bidding strategies to maximize visibility and conversion value.
• Performance Tracking: Build clean data dashboards and attribute conversions accurately using GA4 and Google Ads tags.
• Competitor Monitoring: Analyze competitor ad copy, landing pages, and auction insights to find market gaps.

Skills/Experience required:

• Experience: Minimum 2–4 years of direct experience managing monthly budgets in Google Ads.
• Certifications: Active Google Ads certifications (Search, Display, Measurement) are highly preferred.
• Analytics Toolset: Advanced proficiency in Google Analytics 4 (GA4), Google Tag Manager, and Looker Studio.
• Copywriting Skills: Ability to write high-converting, concise ad copy within strict character limits.
• Excel Proficiency: Strong data manipulation skills using pivot tables, VLOOKUPs, and data visualization.

Benefits:

• Health insurance
• Dental insurance
• Vision insurance
• Paid time off