Product Marketing Manager, Customer Advocacy

A client with Kforce is seeking a Marketing Automation Manager III to join their team in Mountain View, CA or SF, CA for a hybrid/onsite role.

Summary

The Mid-Market Marketing team is seeking a Contingent Worker Product Marketing Manager to build our customer advocacy and social proof capability from the ground up. This role owns the connection between what our customers say and how our team markets - defining what "proof" should look like by ICP, recruiting the customers who embody it, and turning their stories into assets the commercial organization can use. We're looking for an experienced Marketing Manager to build and scale a customer storytelling and social proof program for a growing B2B/SaaS portfolio.

This person will identify customers with compelling success stories, interview them, write case studies and testimonials, and manage the content through publication. You'll also help create a repeatable, scalable process for finding and developing customer stories. This is a post-sale customer marketing role, not sales, prospecting, or lead generation.

What You'll Do

Identify existing customers with compelling success stories
Build relationships with internal teams to uncover potential customer advocates
Conduct outreach to customers and coordinate interviews
Interview customers to understand their experience, results, and business value
Write customer case studies, testimonials, quotes, and other customer stories
Own customer stories from initial identification through publication
Repurpose customer stories across different marketing formats and channels
Build and manage a pipeline of potential customer stories
Develop repeatable processes for sourcing and producing customer content
Test new approaches to improve and scale the customer advocacy/social proof program
Partner cross-functionally with marketing, sales, customer success, and other teams
Customer marketing, customer advocacy, or social proof experience
Direct experience developing case studies and/or customer testimonials
Excellent writing and storytelling skills
Experience conducting customer interviews
Strong customer-facing communication skills
Experience owning projects from beginning to end
Ability to work independently, proactively find opportunities, and build processes
Marketing experience within a SaaS or B2B environment
Nice to Have:
Customer evidence or reference program experience
Product marketing experience with significant customer-story ownership
Customer content marketing experience
Experience building or scaling a customer advocacy program
Experience developing customer stories for multiple formats, including written content, presentations, social content, and video