Marketing Strategist IV

RESPONSIBILITIES

A client with Kforce is seeking a Marketing Strategist IV to join their team.

Overview

You will own the product marketing plan, execution, and results for surfaces in your scope of the new QuickBooks customer experience: what they see, learn, and are prompted to do after setup so they reach real value quickly. The Principal Product Marketing Manager owns the end-to-end onboarding strategy, audience definition, and priorities. You own the plan, tests, and results for the surfaces in your scope.

This role makes sure we facilitate learning, in context, on every surface: zero-state and first-time-use experiences, Setup Hub and homepage modules, point-of-need guidance, and lifecycle messages. You develop and manage the education plan across help content, video, webinars, and in-product guidance, customized for predefined audience segments. And you lead the first-time use (FTU) lifecycle journey optimization with Lifecycle Marketing (ELM). You will work with Product, Design, Data Science, ELM, content teams, and the retention education team.

Priorities are set in 90-day cycles, and we focus on a few things we can nail. You will be expected to make recommendations with a point of view, ship, test, and report results.

Responsibilities

• Serve as PMM for progressive onboarding and activation cross-functional pod. Partner closely with Product and Design on development of zero-state and first-time-use experiences, Setup Hub and homepage modules, simplification, and app- and task-level onboarding outside GTKM; Write hypotheses, set test plans, and report results to the pod and to your manager
• Build and manage a point-of need-education playbook for new customers; Find the moments customers get stuck, and curate or develop the bite-sized content (in-product copy, the client's Intelligence prompts, messaging for Setup Hub, in-product discovery, lifecycle, and mobile), test it, and iterate

REQUIREMENTS:

• BA/BS required
• 6 to 8 years in lifecycle, content, or product marketing experience required
• Experience driving content and lifecycle programs, with proven results
• Comfort with experimentation, funnels, and attribute-driven targeting
• Strong written communication and the ability to brief content and channel teams
• Fluent in AI tools, with demonstrable use in your workflow
• Comfortable making recommendations to senior stakeholders and working inside 90-day priorities

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.
We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law. This job is not eligible for bonuses, incentives or commissions. Kforce is an Equal Opportunity/Affirmative Action Employer.

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